In the tale spun by AMIRI (Instagram) for Autumn-Winter 2024, Hollywood takes centre stage as young idols evolve into timeless icons on the catwalk of Paris Fashion Week. Hailing from Los Angeles, the brand finds inspiration in the city’s vibrant lights, creating a collection that resonates with the easeful, free-spirited, and daring nature of contemporary refinement.
In a venue inspired by the allure of a movie theatre, the velvet curtain becomes the quintessential cinematic motif. Old Hollywood’s timeless charm blends seamlessly with the irreverence of the 90s, as imagined rising stars deconstruct traditional American tuxedos into loose, thrifted fits. The collection features elongated double-breasted shapes, softened shoulders, cropped blazers, and effortlessly relaxed pyjama silhouettes, embracing a backstage loungewear aesthetic. High-waist trousers with exaggerated nonchalance, coupled with skate sensibilities, complete the ensemble.
AMIRI’s AW2024 palette is a rich tapestry, reflecting the storied interiors and textures of LA’s heritage movie theatres. Subtle embellishments mirror red velvet seating, while expressive tones like champagne, teal, dusty blue, tan, burgundy, and the emblematic Blush pink create a lavish visual experience. Luxurious fabrications, including washed leather, tweed, wool twill, printed suede, silk, and mohair, undergo artful transformations.
The collection showcases AMIRI’s high-craft through the debut of the MA Quad pattern, a geometric house monogram appearing on silk scarves, embossed velvet suiting, and jackets. Hollywood iconography permeates the pieces, from hand-embroidered gold thread and beading to the map of LA woven into a jacquard tapestry. Leopard print patterns subtly incorporate the brand’s signature MA logo, adorning knits, scarves, and footwear.
Introducing the Sunset Skate sneaker silhouette and Stacked Loafers, AMIRI embraces exaggerated proportions and the house’s three-star motif. Leather and suede versions, some contrasted with leopard print pony skin or crystal ornamentation, redefine footwear aesthetics. Ready-to-wear motifs extend to Portfolio bags, while wool beanies reinterpret statement headwear.
AMIRI’s Autumn-Winter 2024 collection is a celebration of Hollywood lore, an ode to the stories rooted in its stars. This distinctly American narrative seamlessly fuses classic and casual, screen and street, evolving the brand’s essence.
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