Burberry (Instagram) kicks off the Lunar New Year with a spectacular campaign, taking its global community on a stylish journey through the streets of Chengdu. Brand ambassadors Tang Wei and Chen Kun lead the way, capturing the essence of the Year of the Dragon in Burberry’s Lunar New Year 2024 collection.
The latest from Burberry is a visual feast, celebrating British wardrobe archetypes with a Lunar twist. From the timeless houndstooth check to a seasonal rose print and a vibrant red palette, Burberry reinvents classic checks and introduces new eyewear styles in colours symbolizing good luck and prosperity.
The campaign, skillfully captured by Ryan McGinley, features the dynamic trio of Tang Wei, Chen Kun, and He Cong, alongside Wang Xiangguo and Alex Schlab. Immerse yourself in the fusion of British sophistication and Lunar New Year joy with Burberry.
For more fashion stories, visit our dedicated archives.
