Beirut-based apparel brand, Emergency Room unveiled its latest collection during Dubai Fashion Week, which took place this past week.
Titled ‘Home Sweet Home’, the collection is made up of forgotten looks and ideas that have a strong nostalgic value, and are back by popular demand, as well as pieces that have overlooked potential. The show and collection marked Emergency Room’s commitment to sustainability.
Momentous occasion
“This show marks the brand’s 5th anniversary”, founder Eric Mathieu Ritter said. “A significant milestone considering the numerous challenges the business had to overcome. This celebration reflects Emergency Room’s evolution and growth. We wanted to create a collection that pays tribute to our origins while tracing our future. We are thrilled with the results.”
Home Sweet Home
The collection underlines the brand’s true commitment to its original, sustainable identity. For this collection has made use of upcycled denim, knitwear and evening dresses and Ritter reconfigured these pieces to adopt new cuts and construction techniques. Stand-out pieces from the collection include face masks, a rounded take on the iconic denim jacket and shirting crafted from deadstock tailoring fabrics. The collection achieves its timelessness through a colour palette that ranges from white to shades of grey and black, resulting in a cohesive collection.
The show
Guests at the show were offered reading material and a heartfelt note written by the Ritter in celebration of the brand’s 5th anniversary, a printed zine retracing story of Emergency Room, and a short presentation of Manus – the brand which repurposes printed men’s ties into macrame designs.
Commitment to sustainability
On its 5th anniversary, with its Home Sweet Home collection, the brand remained true to its commitment to sustainability. Utilizing pieces from its archives, and repurposing them to forge a new collection revives its commitment to innovation, sustainability and social justice.
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