Intertwining the past and the brand’s origins, with the future and sustainability, Etro’s new creative director, Marco De Vincenzo, is adding his own flair to the maison’s rich textures and fabrics to create a youthful energy—and a cornucopia of ornamentation. Searching for a fresh and eccentric aesthetic while staying true to the traditions of his new home, De Vincenzo pays a joyful homage to the Italian heritage house with his debut collection. For Spring/Summer 2023, De Vincenzo envisions himself as a gardener with an old botany book, infusing flowers, birds and exotic fruits into his fabrics with ornate embroideries and exotic motifs.
It was with this spirit that this collection was conceived; a splendid journey in which the imagination puts the past aside and looks to the future in the creation of a wardrobe of dry and bold shapes, of essential pieces with sharp proportions, of a decorativism with its roots firmly planted in the tradition of ‘Made in Italy’.
These elements come to life as if transplanted onto the runway, cast with a psychedelic pattern to serve as canvas for Aladdin-style high clogs. The collection is cut with clean lines, the silhouettes offer maximum wearability while leaving room for bold palettes and intricate prints. From supple cashmere hand-dyed with dazzling degrades, to opulent jacquards, including a denim rendition tailored into bandeau-style bra tops, a set with a feminine silhouette and boldly-cut outerwear, the SS23 womenswear collection is an ode to the Italian maison’s roots, reimagined with modern romance.
Tapping into the world of sustainability, the collections also feature bags made with fabrics taken from Etro’s archives mixed with ultra-modern recycled plastics, as well as hand-dyed polychrome cashmere, in denim brocades and in degradé stripes on cotton shirts.
Etro came to life in 1968 in Milan as a prêt-a-porter and haute couture textile company, when Gimmo Etro desired to translate the exotic beauty, diverse aesthetics, and rich design techniques he had learned on his travels and during his studies into stunning textiles and silhouettes. From its first collections, Etro dedicated itself to using long-treasured fabrics such as cashmere, silk, linen and cotton to craft fresh renderings with modern cuts and patterns.
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