Maison GEORGES HOBEIKA (Instagram) debuts a tribute to the rich culture of the Arab world, inspired by the glamour and beauty of Middle Eastern women, the collection blends elements of home with the vibrant spirit of the 50s, 60s, and 70s. Co-Creative Directors Georges and Jad Hobeika present this as a heartfelt love letter to the women and culture that have shaped them.
The silhouettes, echoing the carefree and glamorous attitude of Beirut in the 1960s, exude poise and elegance. The vibrant colour palette, featuring shades of red, green, pink, purple, and blue, adds to the sense of joy and happiness. Conveying the genuine warmth inherent in the Arab spirit, the collection artfully translates a profound sense of hope and compassion.
Symbols of Lebanese life are reinterpreted and integrated into the nostalgic designs. The iconic coffee cup is transformed into earrings, and swirls of coffee grains adorn flawless column dresses – as motifs of good fortune. Tapestry and rugs cleverly wrap the models’ bodies, while fringed borders and intricate details on shoes and bags echo the oriental feel. The spirit of the 1001 Nights permeates the collection through shimmering motifs, translucent designs, ethereal tulle and mousseline gowns that seem to float on the body. Childhood memories, such as treasured gardens and backgammon boards, come to life in intricate embroideries showcasing Maison GEORGES HOBEIKA’s unique savoir-faire.
Opulent gowns feature exquisite floral embellishments, bringing an extra layer of texture and richness. Bare shoulders and the dresses’ gracefully enhanced curves create a captivating choreography inspired by regional dance, perfectly balancing sensuality and modesty.
Commending joy and open-mindedness, meticulously integrating cultural influence, playful design and a call for hope, the collection emerges as an eternal celebration of elegance, sophistication, and the enduring beauty that defines many Middle Eastern cultures.
For more on Couture SS24 browse This Is Yung.
