Highsnobiety (Instagram), the trailblazing brand and cultural icon, known for shaping youth culture since 2005, is once again at the forefront, making waves in the world of fashion. In a dazzling partnership, they have joined forces with Vilebrequin (Instagram), the esteemed French luxury brand renowned for its swimwear and ready-to-wear collections for both men and women.
Vilebrequin, with its roots in the sun-drenched St. Tropez of 1971, continues to capture the essence of that era’s joy and allure. A pioneer in swimwear, the brand has garnered a cult-like following for its commitment to durability, impeccable tailoring, and sustainable practices. Together, Highsnobiety and Vilebrequin have embarked on a journey to reinvent the iconic style of the French Riviera for today’s discerning fashion aficionados.
The collaborative collection brilliantly encapsulates the essence of St. Tropez’s storied past, refracted through the unique lens of Highsnobiety. The line-up includes an array of swim shorts paired with matching tops, t-shirts, hoodies, and a range of accessories like luxurious towels, chic tote bags, stylish caps, and trendy bucket hats. By seamlessly merging the distinct aesthetics of both brands, this partnership weaves together two cultural legends, bridging the realms of history and modernity with elegance.
The accompanying campaign draws inspiration from the timeless heritage of the French Riviera, artfully recontextualizing it with a contemporary twist. The campaign pays homage to the past while firmly anchoring itself in the present—a testament to Highsnobiety’s interpretation of 1970s St. Tropez, where past meets present in perfect harmony.
Fashion enthusiasts and trendsetters, mark your calendars, as The Highsnobiety X Vilebrequin capsule collection will drop in two phases. You can discover the first wave of this Riviera-inspired fashion saga on August 9, 2023, followed by the second wave on September 13, 2023.
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