New York is about to get softer. From 17 October to 3 November 2025, Loro Piana and Bergdorf Goodman will present an immersive window and façade installation that nods to Art Deco glamour while showcasing the maison’s quiet mastery of materials. Consider this your heads-up: exclusive pieces are arriving, icons are getting personal, and Fifth Avenue will be the moodboard.
Inside, expect a pre-launch taste of Holiday 2025: refined looks that balance ease with elegance. Think rust-toned wool, fluid grey cashmere and gorgeous accessories. These are going to wardrobe keepers, not just runway moments.
The experience continues with a touch of personalisation: the Grande Unita cashmere scarf and Unito blanket can be customised on site, guided by Loro Piana artisans, we’re talking heirlooms made singular.
Why NYC, why now? New York has long been part of Loro Piana’s story, the brand opened its first concept store in the city in 1994, and Bergdorf’s is the perfect stage for a modern love letter to craft, texture and tactility.
Consider this a teaser; we’ll be back with closer looks at the details once the windows light up.
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