MCM X Crocs and Lindsay Lohan come together to launch the Mega Crush Clog, a unique creation that both literally and figuratively lift the wearer to new heights.
When it comes to pushing the boundaries of luxury fashion, German luxury fashion house MCM (Instagram) never fails to make a statement. This time, they have teamed up with global footwear brand Crocs (Instagram) to create the MCM X Crocs Mega Crush Clog for the SS23 collection. This collaboration brings forth a playful and chic design that embraces self-expression and exploration in the world of fashion.
The Mega Crush Clog campaign, featuring Lindsay Lohan, is set against the futuristic backdrop of Dubai, underscoring the city’s position as a global capital of cultural innovation and modernity. This juxtaposition of iconic elements captures the essence of both past and future, blending timeless heritage with a fashion-forward approach.
The campaign blurs the lines between the physical and digital worlds, emphasizing a futuristic edge with a playful visual language. The shoe’s unique electrolyzed mirror platform, inspired by the progressive elements of the city, adds an element of urban metropolis to the design. With its exaggerated elevation and standout statement sole, the Mega Crush Clog takes wearers to new heights, both literally and metaphorically.
In Lindsay Lohan’s words, “The new MCM x Crocs Mega Crush is equal parts playful and chic. The shoe combines style, versatility, and comfort—all important to me when choosing the perfect fashion accessory. It was an extra special touch to shoot here in Dubai, the place that I call home. I hope you enjoy them as much as I do!”
The Mega Crush Clog represents a fusion of MCM and Croc’s unique design codes, resulting in an inimitable aesthetic that celebrates freedom of movement and expression. It embodies MCM’s vision for genderless, ageless, and seasonless design, infused with Crocs’ DNA of innovation, comfort, and fun. This collaboration offers a standout style for those unafraid to live boldly and embrace their individuality.
MCM’s signature mini-belt bag adds an extra layer of personalization with its 3-in-1 modular design, which can be attached and detached over the facade of each shoe or worn as an accessory. The limited edition Mega Crush Clog also features new Jibbitz charms inspired by MCM’s house codes, allowing wearers to further customize the shoe according to their personalities and lifestyles.
The MCM X Crocs Mega Crush Clog comes in two collectible colourways, black, gold and white, and white and silver, perfect for kicking off the summer season with style. Available from July at select MCM stores, ecommerce platforms, and chosen wholesale partners worldwide, this is certainly a unique collaboration.
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