Mr Porter Launches a Year-Long Community-Focused Campaign

To re-establish the brand's core values and take stock of where the brand is

Mr Porter Launches a Year-Long Community-Focused Campaign

We’ve all, at some point in time, browsed Mr Porter. It is more than an online site for men to buy clothing. It is a place of discovery where men can explore and discover their most stylish selves.

Mr Porter has now launched Discover Mr Porter, a year-long campaign to reflect on the last eleven years of the platform and plan for the years to come.

If you are part of the Mr Porter community, you will already know the importance Mr Porter places on belonging, identity, and exploration. The platform will place its core values of community, inclusivity, and responsible style through this campaign.

Through film, the campaign will examine these themes and invite viewers and community members to discover themselves through introspection, build a community and further connections through shared passions, and look to the future and imagine what is yet to come. These films will explore the three themes individually. Belonging will be explored by storytelling about the sense of community in different aspects – family, sport, friendship, and music. The films will explore identity through evoking personality and individuality, where people as themselves, “who am I?” or “what do I want to become?”. Exploration will be championing responsible style and craftsmanship while highlighting the next generation and the future of the planet.


“The beauty of Discover Mr Porter is that each film will mean something completely different to each person,” said Mr Ben Palmer, Creative Director of Mr Porter. “The language, cinematic filming, and locations take you on an emotive journey. Across the three films, the campaign evokes our core pillars and signifies a pivotal moment in Mr Porter’s evolution, allowing people to discover and rediscover our brand in a refreshed light. As a global business, we have a responsibility to our customers – whoever they are, whatever they do, and wherever they are from – to showcase our brand values of community, inclusivity, and responsible style and let them know everyone is welcome at Mr Porter.”

The campaign is, in essence, a reflection of the unique growth and development of the brand and is now available across all its social and online channels.