After the success of its first Ramadan campaign, fashion portal and brand Mr Porter is back with its second edition celebrating the holy month. The collection is supported in both English and Arabic, with the retail platform offering a curated edit that features loungewear, homeware, grooming and statement accessories in honour of the holy month of Ramadan.
This year’s edition goes live today and will run until the end of April. The Ramadan edit will feature over 50 brands in two phases. The campaign imagery takes its inspiration from the landscape of the Gulf region and highlights a travel edit for the Eid holidays, when Middle Eastern residents usually take the opportunity to travel abroad.
To curate its collection for the Ramadan campaign, Mr Porter used customer insights to create a collection featuring sought-after products from international brands including Loro Piana, Tom Ford, Brunello Cuccinelli, as well as Mr Porter’s own Mr P range. The curated edit includes elevated casual and loungewear that is suitable for those observing the Holy Month to wear during the suhoor and iftar gatherings, when people invite their families and friends to share and enjoy the special and spiritual moments of opening and breaking the fast.
The second phase of the collection focuses on Eid, a day of feasting and celebration which marks the end of the fasting month. Around the Eid holidays, many people in the Middle East make use of public holidays and travel abroad. The Eid collection therefore focuses on travel and highlights universal brands Amiri, Bottega Veneta, Acne Studios, and others. Mr Porter curated a selection of clothing and other accessories for both personal and gifting purposes. 
Those who intend to keep up to date with this year’s Ramadan campaign can do so by following @mrporter on social media, and through strategic partnerships with regional loyalty programs throughout the month.Â
For more information visit www.mrporter.com.
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