Prada Mode Seoul: A mesmerizing fusion of cinema and creativity

Prada Mode Seoul, the tenth edition of Prada Mode, Plural and Parallel, will run on September 5 and 6 at Seoul's KOTE cultural venue.

Prada Mode Seoul: A mesmerizing fusion of cinema and creativity
YUNG Staff

Curated by the brilliant Dr. Lee Sook-Kyung, a trailblazing curator, lecturer, and writer, and the current Research Curator of Tate Research Centre: Asia-Pacific, Prada Mode Seoul promises an immersive experience and deep insight into select Korean cinema. Dr. Lee Sook-Kyung has curated works by directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, as they showcase multiple site-specific installations, each reflecting their unique vision of contemporary cinema.

Prada Mode Seoul
Dr. Lee Sook-Kyung


KOTE, a space that defies boundaries, was once a humble furniture craft store that witnessed the birth of countless stories and memories. Following an extensive multi-year renovation, KOTE reopened on March 1, 2020, in honour of Korea’s Independence Movement Day, transformed into a haven for culture, art, creation, contemplation, and collaboration. The perfect stage for Prada Mode Seoul’s unparalleled celebration of creativity and cinema.


For Prada Mode Seoul, KOTE will morph into a multi-dimensional destination, inviting guests to explore diverse universes brought to life by the visionary directors. Dr. Lee Sook-Kyung expertly orchestrates a captivating dialogue as Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee delve into questions of culinary culture, absence, and mortality, through their unique cinematic lenses. Move from one enchanting space to another, immersing yourself in the richness and depth of each director’s imagination.


Prada Mode Seoul is intended to transcend the confines of traditional screenings, immersing guests in a cinematic symphony of creativity. Visitors will engage in dynamic conversations, experience soul-stirring musical performances, and revel in culinary delights carefully curated from both local and global inspirations.

Prada Mode Seoul

Reflecting on the transformative power of films, Dr. Lee Sook-Kyung says, “Films impact cultures by reflecting the values and ideas that already exist, but also by opening up new possibilities and visions. What we see in films are both reflections of realities and promises of imagined worlds, a product and prompt of collective imagination.”


More details can be discovered here.

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