Every season, the fashion world eagerly awaits the moment when Prada (Instagram), through Miuccia Prada and Raf Simons, takes the stage at Milan Fashion Week. Their partnership, which began in 2020, has consistently delivered some of the most anticipated shows on the fashion calendar. This season was no exception, as Prada unveiled its Spring/Summer 2024 collection in spectacular fashion.
The anticipation surrounding Prada’s runway shows is always palpable, and this year was certainly no different. The brand’s A-list ambassadors, including Scarlett Johansson, Hunter Schafer, and Emma Watson, graced the front row, adding to the buzz and excitement. As the lights dimmed, attendees were treated to a mesmerizing sight—clear slime falling from the venue’s expansive ceiling.
The show kicked off with a burst of energy, accompanied by dramatic violins that set the tone for what was to come. Prada’s SS24 collection exuded utilitarian vibes, reimagining everyday uniforms with a luxurious twist. The first model to grace the runway wore a dark grey suit with an exaggerated cinched waist, pleated shorts, and a spiraling shoulder scarf, making a bold statement from the start.
As the show unfolded, sheer organza looks floated gracefully down the runway, moving with enhanced freedom. Flower-printed tops were deconstructed and paired with fringed textiles, complete with skintight head caps. Oversized workwear jackets made their entrance, paying homage to everyday uniforms but with a Prada twist—think leather collars and bronze hardware. Spooky faces served as clasps for some of the bags, inspired by a design Miuccia Prada’s grandfather created in 1913.
Prada’s Spring/Summer 2024 collection didn’t shy away from injecting a sense of excitement and glamour. Gold foiled skirts and tasseled layering added a thrilling party vibe to the lineup. Bedazzled ornamentation adorned pierced shirting and knee-length dresses, elevating the collection to new heights of sophistication.
In true Prada fashion, the SS24 collection managed to strike a balance between boldness and delicacy. It experimented with refined materials that seamlessly transition from day to night, offering versatility and luxury in every piece.
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