Richard Mille doesn’t do quiet luxury, the watchmaker operates on high-octane disruption. Its latest power move? Tapping Turkish actor Serenay Sarıkaya as its newest global ambassador.
Sarıkaya isn’t just a star; she’s a culture-shifting titan. Launching her career at 15, she has relentlessly dominated screen, stage, and subculture, sweeping five Golden Butterfly Awards, earning the prestigious Haldun Dormen Special Award for her lead in Alice the Musical, and taking home a global PRODU Award for her magnetic performance in Aile. She’s a force of nature who builds her own rules, pairing elite discipline with pure, razor-sharp screen presence.
Why Sarıkaya, and why now? Because she embodies everything Richard Mille stands for: fierce independence, uncompromising artistic freedom, and the courage to shatter traditional expectations. The Swiss horology house chose her because she mirrors its exact DNA: a deeply grounded icon driven by intense conviction, a relentless work ethic, and a vision that pushes far beyond conventional limits.
Recognising that rare drive, Richard Mille, and Amanda Mille, the house’s Brand and Partnerships Director, personally selected Sarıkaya, contacting her directly to welcome her into the inner family. Highlighting what sets her apart, Mille explains, “Serenay perfectly embodies the very contemporary spirit of the brand, but it is above all her personality and strong character that truly stood out. She is a woman with a long-term vision for her career, deeply grounded, and for whom family and human values hold a very important place.”
The partnership was officially cemented at a launch event in Istanbul, where select guests gathered to celebrate the collaboration. Captivating the room, Sarıkaya officially stepped into the Richard Mille universe, bringing that same unapologetic grit to the legendary house while wearing the skeletonised RM 037 Automatic in white gold with snow-set diamonds.
Emphasising the shared ethos that brought them together, Sarıkaya says, “To me, Richard Mille is about having the courage to create your own rules. You can be sophisticated and daring, feminine and powerful.”
Forget standard luxury ambassadorships. This is a collision of raw ambition and futuristic craft, proving true style belongs exclusively to those who write the blueprint themselves.
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