The Week According to YUNG

Louis Vuitton’s Fall-Winter 2025 Men’s Pre-Collection explores the wardrobe of the sophisticated, modern traveler. Helmed by Men’s Creative Director Pharrell Williams, the collection blends tradition and adventure—ideal for a man who steps from yacht to sports car, from pool to beach, always maintaining an air of formality. Shot by Rosie Marks and filmed by Gregoire Dyer, the campaign captures every phase of the journey, from departure to arrival and leisure in between. The collection reflects the balance between tailored refinement and laid-back luxury, offering versatile pieces that are fit for both transatlantic voyages and sun-drenched escapes. Garments adapt fluidly to context—whether on the move or at rest—representing a traveler who is both rooted in classic elegance and eager to explore. It’s a narrative of movement, style, and self-expression, infused with Pharrell’s unique sensibility.

Versace taps pop superstar Sabrina Carpenter for its La Vacanza 2025 campaign, channeling the glamour of Hollywood and the ease of summer leisure. Set by the pool, the campaign celebrates transformation—from swimwear to elevated evening looks—emphasizing the collection’s versatility. The imagery showcases iconic motifs of Versace Home alongside the new iterations of the Tag bag, now animated to reflect the playful spirit of the season.

Carpenter, embodying the essence of empowerment and expression, declares her connection to the House’s legacy: clothing that allows individuality to flourish. This marks her second Versace campaign, solidifying her place as a muse for the brand. La Vacanza reflects the jet-set luxury lifestyle central to the Versace ethos, blending bold femininity, heritage, and high glamour.

Ralph Lauren brings the coastal elegance of the Hamptons to Dubai with a villa transformation at the One&Only The Palm hotel. Marking the launch of the Spring/Summer 2025 “Ralph’s Hamptons” campaign, the villa takeover features immersive brand experiences—floral ateliers, tennis matches, signature cocktails, and culinary demos inspired by Ricky Lauren’s cookbook.

Drawing inspiration from Ralph Lauren’s personal ties to the Hamptons, the collection exudes timeless luxury and effortlessness. The villa, styled with Ralph Lauren Home décor, blends Mediterranean charm with classic Americana, creating a serene escape in the heart of the city. Available across the Middle East, the men’s and women’s collections as well as home accessories are showcased as a holistic lifestyle vision.

FRED continues its expansion in the Middle East with the opening of its newest boutique in Riyadh’s Solitaire Mall. Known as the “Sunshine Jeweler,” FRED brings the luminous essence of the French Riviera to this 80 m² boutique, adorned in Mediterranean blues, golden accents, and nautical motifs.

Founded by Fred Samuel, who formed strong ties with Middle Eastern clients in the 1980s, the brand blends storytelling, maritime inspiration, and luxury craftsmanship. Signature collections like Force 10 and Pretty Woman are showcased alongside High Jewelry pieces. The boutique offers an immersive journey through elegance and sunlight—mirroring the Maison’s joyful legacy.

Miu Miu’s Summer 2025 campaign embraces natural beauty and nostalgic femininity through an eclectic, sunlit setting. Shot by artist Siân Davey, the imagery captures a diverse cast in a relaxed, antique-filled environment—evoking a summer home filled with memories.

The collection reinterprets childhood dressing through cottons, knits, leather, and playful detailing. Classic pieces like tennis skirts and aviator jackets are layered with unexpected accessories—belts over underwear, bustiers over shirts. Collaborating with Petit Bateau, the collection includes exclusive soft cotton undergarments in co-branded packaging.
Footwear and accessories complete the story with mismatched sneakers, wooden clogs, and whimsical bags. Miu Miu recontextualizes the familiar into an expressive, youthful summer statement.

Fendi announces a coed runway show for Spring/Summer 2026, scheduled for September in Milan. Following the success of the Fall/Winter 2025-26 collections, Silvia Venturini Fendi continues to unify menswear and womenswear under a shared creative vision.

Diesel staged a surprise concert at Cairo Festival City Mall, featuring brand ambassador Marwan Pablo. The performance, launched from a shipping container installation, marked the reopening of Diesel’s Cairo store and spotlighted the SS25 denim look in a high-energy live reveal.

Brach and Lacoste unveil a refined unisex sweatshirt, blending elevated design with travel-ready comfort. Available May 2025, the piece reflects the spirit of modern nomads—offering understated luxury for global citizens who value intention, identity, and the art of effortless dressing.

Coach debuts its “Not Just For Walking” campaign to spotlight the new Soho Sneaker—a versatile, expressive shoe designed for real life. Directed by Colin Tilley and photographed by Chris Maggio, the campaign features a diverse cast including Audrey Nuna, Satou Sabally, and Toni Breidinger using the sneaker in playful, unexpected ways. From propping doors open to holding phones, the Soho Sneaker is positioned as a tool for individuality. Inspired by late ’80s and early ’90s cross-trainers, the design blends retro flair with modern Coach style. Named after NYC’s SoHo neighborhood, it channels the city’s creative spirit. The campaign reflects Coach’s message of self-expression over hype, encouraging wearers to live authentically.

Gucci’s Lido campaign is a sun-soaked tribute to summer’s slow beauty, featuring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson. Shot by Jim Goldberg and directed by Rubberband, it captures spontaneous moments by the Mediterranean—from tranquil boat rides to quiet garden scenes. Seasonal accessories like raffia Softbit and Bamboo 1947 bags, Gigi suede loafers, and ocean-blue sneakers embody relaxed elegance. Lightweight cottons, GG denim, and Flora prints evoke a breezy, romantic escape. Gucci Lido celebrates freedom, friendship, and the lingering poetry of summer.

YSL Beauty introduces LIBRE L’Eau Nue, the first alcohol-free version of its iconic fragrance. This new oil-in-water formula blends sunlit bergamot, green mandarin, and pure orange blossom for a radiant, skin-loving scent. Captured from YSL’s Ourika Gardens in Morocco, the orange blossom takes center stage in a lightweight, hydrating mist that feels fresh and sensual. LIBRE L’Eau Nue redefines fragrance as soft, personal, and glow-inducing—perfect for summer and intimate wear.

Brunello Cucinelli introduces the BC Duo Bag, a refined expression of the house’s heritage and craftsmanship. Designed by co-creative directors Camilla and Carolina Cucinelli, the bag fuses timeless elegance with modern structure. Featuring the brand’s iconic initials in a sculptural silhouette, the piece reflects the harmonious balance at the heart of the Cucinelli legacy—rooted in tradition, elevated by contemporary design.

Global luxury accessories brand Jimmy Choo transformed Gitano Dubai into a candlelit, bohemian dreamscape to mark the launch of its Summer 2025 collection. Held along the city’s vibrant new beach strip at J1, the open-air event welcomed an eclectic mix of regional tastemakers, creatives, and international talent.

Guests including Yusra Mardini, Ola Farahat, Zeynab El Helw, and Leena Al Ghouti gathered amid dried florals, pottery, and a soft, sun-bleached palette that echoed the collection’s aesthetic. The evening opened with a DJ set by Sarah Hardan, followed by a standout live performance from Haitian-French singer Naïka. South African DJ Desiree, fresh from her Coachella set, closed out the night with a high-energy mix that had the crowd dancing under the stars.

A signature Astro Bar by The Herball offered personalized herbal infusions based on guests’ zodiac signs, adding a mystical touch to a night that fused music, design, and fashion in true Jimmy Choo style.

And that was The Week According to YUNG.