The Week According to YUNG

Luxury Swiss watchmaker Audemars Piguet marks its 150th anniversary with a global campaign celebrating visionary women — with Nour Arida one of the women. The American-Lebanese model and activist stars alongside Serena Williams, Winnie Harlow, and Tamara Kalinic in a tribute to trailblazing excellence across industries. Known for her advocacy of diversity and representation, Arida brings Arab womanhood to the forefront of a historic brand moment. “I always try to push boundaries,” she says. “It’s like being part of a real family, being part of the AP family.” The campaign reinforces Arida’s growing global presence and highlights the shifting landscape of luxury, where Arab voices are no longer peripheral but central to the narrative.

Bvlgari celebrates over 30 years of olfactory innovation with the rebirth of its iconic Eau Parfumée collection. Originally launched in 1992, Thé Vert was the first-ever tea-inspired fragrance, now reintroduced as an Eau de Toilette with 94% natural-origin ingredients, including genuine green tea extract. Its counterpart, Thé Blanc, returns with 89% natural-origin ingredients and a new white tea extraction, elevating its serene floral-musk profile. The redesigned flacons nod to both Roman architecture and Eastern artistry, featuring natural fibre labels and hemp packaging. With this re-launch, Bvlgari honours its pioneering spirit while embracing contemporary sustainability, transforming two fragrance icons into renewed botanical jewels for a modern era.

Maria Grazia Chiuri, the first woman to lead Dior’s women’s collections, is stepping down after a landmark nine-year tenure. Her departure was announced just two days after she presented her 2026 Cruise collection in Rome’s Villa Albani-Torlonia—a fitting finale in her hometown. Chiuri’s nearly decade-long leadership at Dior stands out in an industry known for rapid turnover, where most creative directors last three to five years.

This May, 3EIB and Shubbak Festival transformed London’s Southbank Centre with SWAG from SWANA, a powerful weekend-long showcase of fashion, performance, and political expression from South West Asia and North Africa. The centrepiece, The People’s Catwalk re-imagined the runway as a space of liberation, blending immersive sound, video, and movement with designs from Palestinian labels Trashy Clothing, Nöl Collective, and Creative Space Beirut.

Choreographed by Syrian performer Fadi Giha and underscored by an original soundscape by multidisciplinary artist Serah Boom, the show honoured the region’s creative resistance through layered vocals, archival field recordings, and cinematic visuals. The runway was walked by an intergenerational cast of 18 artists and activists, including Yara Eid, Mona Chalabi, and Marwan Kaabour, each look a declaration of pride and protest. More than fashion, SWAG from SWANA was a defiant celebration of culture, identity, and the collective imagination of a freer future.

Montblanc unveils its Spring/Summer 2025 eyewear collection—a master class in balance between enduring elegance and contemporary refinement. Emphasizing comfort, craftsmanship, and signature design codes, the collection features sophisticated silhouettes built for the modern aesthete. Full acetate constructions give weight to Montblanc’s iconic Snowcap emblem, while new tubular temples, evoking the curves of the Maison’s famed fountain pens, bring a fresh, architectural edge. The classic black-and-white motif is translated across injection-moulded and metal frames, seamlessly blending tradition with innovation. More than accessories, these frames are wearable expressions of identity, designed to accompany the discerning individual from boardroom to boulevard. With an eye on functionality and finesse, the SS25 range channels the quiet confidence of the Montblanc legacy, making each frame not just a fashion statement, but a daily essential rooted in precision and purpose.

YSL Beauty introduces Muse Inspiring Ink, the latest scent in the re-imagined Le Vestiaire des Parfums collection. Drawing inspiration from Yves Saint Laurent’s inky fashion sketches, this perfume translates audacity into aroma—smoky, woody, and elegantly enigmatic. Designed for those who defy convention, Muse channels the spirit of Saint Laurent’s most compelling muses: women who challenged norms and redefined beauty with grace and grit. The fragrance lingers like a signature on silk, both bold and intimate. As part of the Haute Parfumerie line, Muse exemplifies the collection’s mission to distil Saint Laurent’s creative universe into scent. Each bottle acts as an olfactory archive, preserving a facet of the couturier’s legacy. Muse Inspiring Ink is an artistic gesture, paying homage to the ink that shaped revolutionary silhouettes and to the people who inspired a new language of style.

In a profound expression of craftsmanship and sentiment, Rolls-Royce unveils the Spectre Rose, a singular Bespoke commission created through its Private Office in Dubai. Commissioned by a prominent Middle Eastern client in honour of her daughter, the vehicle is adorned with hand-painted English Princess Rose motifs, delicate symbols of love, memory, and elegance. The Spectre Rose exemplifies the Private Office’s ethos: transforming deeply personal narratives into extraordinary automotive art. Crafted in close collaboration with a Dubai-based designer, the car is rich in discreet, meaningful details that speak to the intimate bond it commemorates. The Spectre Rose is a moving tribute, an embodiment of personal legacy expressed through the unparalleled luxury and precision that defines Rolls-Royce.

Birkenstock teams up with London label Maharishi for a forward-thinking collaboration that fuses natural elements with military-grade design. The Mogami Terra Tech sandal re-imagines an archival Birkenstock silhouette with Maharishi’s signature utilitarian aesthetic, combining function, sustainability, and ergonomic precision. Engineered for all environments, the design speaks to a seamless blend of outdoor resilience and urban sophistication. Captured by photographer Tyrone Lebon, the campaign contrasts Costa Rica’s tranquil landscapes with the frenetic energy of London, symbolizing the sandal’s dual identity. More than just a shoe, Mogami Terra Tech is an emblem of modern versatility, meant for the environmentally conscious explorer who moves with purpose. This collection is not only about footwear but about expressing a lifestyle where form, function, and nature converge. With its refined construction and grounded approach, the collaboration sets a new standard for conscious, performance-driven fashion.

Brunello Cucinelli’s High Summer 2025 capsule marries maritime heritage with refined Italian craftsmanship across men’s and women’s collections. Evoking the open sea and sunlit coastlines, the menswear line draws from offshore sailing, seen in structured yet breathable abaca tailoring, nautical intarsia knits, and rope-inspired accents. The palette spans classic navy and panama to bolder cherry and beige hues. For women, coastal sophistication comes alive through airy silhouettes, layered textures, and seasonal motifs like papyrus prints and open-knit mesh. Fabrics like cotton organza and lamé gauze infuse shimmer and softness, ideal for effortless layering. The collection reflects a sense of freedom and poise, blending function with elegance in every detail. Accessories complete the narrative, raffia bags, suede espadrilles, and buffalo leather-trimmed totes evoke leisurely, sun-drenched days. Brunello Cucinelli delivers a poetic vision of summer, rooted in natural luxury and the subtle art of dressing for the elements.

To honour the 100th birthday of astronaut Scott Carpenter, Breitling launches the Navitimer B02 Chronograph 41 Cosmonaute, a platinum timepiece limited to just 50 pieces. This new edition pays homage to the original Navitimer Carpenter wore aboard NASA’s Mercury-Atlas 7 mission in 1962, the first Swiss wristwatch to orbit Earth. Crafted with a striking 24-hour dial, deep blue face, and white-gold details, the watch mirrors the view from space. Powered by a hand-wound B02 movement, it offers 70 hours of reserve and COSC-certified precision. Unique engravings honour Carpenter’s spacecraft, “Aurora 7,” and his pioneering role in space exploration. Displayed in a luxury wooden box with a replica NASA badge, this tribute reconnects past and future. With this limited release, Breitling celebrates a legacy of courage, engineering excellence, and the pioneering spirit of human spaceflight.

Longchamp’s Fall-Winter 2025 collection chronicles the life of a Parisienne who merges artisanal elegance with utilitarian charm. Drawing inspiration from her creative life, be it ceramics in a Paris atelier or road trips across the Cotswolds, the collection is a love letter to craftsmanship. With painterly scarves, workwear jackets, and Eiffel Tower-printed pants, the line blurs the lines between studio uniform and fashion statement. Bags like the Le Roseau tote and Le Pliage x Constantin Riant reflect a passion for functional beauty. As she travels to the UK countryside, she dons padded kimono coats and shearling vests, earthy, textured layers that exude warmth and individuality. Her accessories, sketchbook-ready totes and cashmere dresses, echo the tactile richness of handcraft. Longchamp Creative Director Sophie Delafontaine frames the season as a tribute to Franco-British savoir-faire, fusing Parisian precision with British eccentricity. It’s a wardrobe shaped by creativity, culture, and an enduring love for making.

PUMA Middle East introduces the Mostro Squad, a collective of trailblazing creatives repping the revived Mostro sneaker in a campaign that’s as bold as its design. Shot by Palestinian-Jordanian photographer Omar Sha3 and produced by ECHO Agency, the campaign captures the Mostroverse, a stylized universe of self-expression, contradiction, and cultural defiance. Set across dynamic Dubai locations, the visuals spotlight artists like DJ Parvané Barret, multi-hyphenate Karrouhat, stylist Junaynah El Guthmy, and creatives Jullz, Huda, and Helena Shahin. Each brings a unique aesthetic rooted in authenticity and disruption. The campaign fuses abstract cinematography with intimate voiceovers, portraying movement and style as extensions of identity. With its spiked outsole and low-profile silhouette, the Mostro becomes a metaphor for those who thrive on standing out. This is more than a sneaker drop, it’s a cultural movement redefining the region’s creative landscape. PUMA’s Mostroverse champions individuality, audacity, and the artistry of being unapologetically you.

Lebanese visual artist Lara Zankoul unveils Voyage, a deeply personal retrospective that traces ten years of staged photography, surrealism, and quiet defiance. From her beginnings in a corporate cubicle to international acclaim as a conceptual photographer, Zankoul transforms emotional landscapes into richly imagined worlds—each frame a study in balance between what is felt and what is seen.

Rooted in the cultural complexity of her region, Voyage explores identity, resilience, and transformation through intricate visual storytelling. The book offers more than photography: it includes handwritten notes, preparatory sketches, and rare behind-the-scenes insights that peel back the curtain on her creative process. These never-before-shared details lend the work an intimate, almost diaristic quality.

Currently available for pre-order, Voyage is not just a monograph—it’s a visual memoir of evolving vision, self-discovery, and the fearless pursuit of artistic truth. A love letter to imagination, it invites readers to dream with eyes wide open.

And that was The Week According to YUNG.

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