The Week According to YUNG

Hedi Slimane continues to refine Celine’s visual language with two new wardrobe essentials: the modular TRIOMPHE belt and the retro-inspired RACER sneaker. The belt features a detachable buckle—available in gold, silver, black, or strass—paired with reversible leather straps in both classic and seasonal tones, offering a flexible accessory that transitions seamlessly across looks. Meanwhile, the RACER sneaker nods to 1970s athleticism, blending nylon, suede, and leather into a sleek unisex silhouette accented with the Maison’s Triomphe emblem. Both pieces embody Celine’s commitment to quiet luxury and functional design—where minimalist codes meet effortless versatility.

Boucheron revisits one of its most storied codes, the Grosgrain motif, with new additions to the Quatre collection. Originally inspired by the ribbed fabric tied to Frédéric Boucheron’s draper father, the Grosgrain pattern has long symbolized the Maison’s couture heritage. Now, the house enriches the Quatre lineup with elegant novelties: a necklace, bracelet, and stud earrings in yellow or white gold, including a striking tri-metal pair that blends white gold, yellow gold, and diamonds. First introduced in 2004, Quatre fuses contrasting textures, Clou de Paris, Double Godron, Line of Diamonds, and Grosgrain, into a singular, graphic aesthetic. These new additions continue that legacy, transforming historical references into contemporary forms that feel both luxurious and wearable. The result is a refined homage to the brand’s DNA, where heritage and modernity meet in perfect tension.

Valentino continues its exploration of intimacy and femininity with the second chapter in its accessory storytelling: the Valentino Garavani Vain bag campaign. Shot by Sharna Osborne and imagined by Creative Director Alessandro Michele, the visuals evoke the hazy sensuality of analogue film and vintage voyeuristic cinema. Two women appear in quietly charged compositions, alone, together, always cinematic. The Vain bag is both centrepiece and observer, a vessel for emotion and style. Its sculptural form, steeped in Michele’s romantic sensibility, bridges classic glamour with moody introspection. Where the recent Nellcôte campaign played with nostalgia, this latest instalment dives deeper into the personal, suggesting the bag as a marker of identity and shared experience. Through grainy textures and soft shadows, Valentino invites viewers into a world of whispered secrets and emotional weight, all anchored by the Vain bag’s timeless elegance.

Just in time for summer, Huda Beauty introduces two standout lip innovations: the Lip Contour Stain and Faux Filler Jelly Oil. Designed for long-lasting colour and maximum hydration, these new formulas bring a fresh dimension to summer beauty. The Lip Contour Stain delivers 12-hour wear with a smudge-proof felt-tip applicator, making it perfect for shaping and staining lips in one stroke. Paired with the high-shine, non-sticky Faux Filler Jelly Oil, the result is the “jelly stained lip”, a dewy, pillowy look that’s equal parts glam and effortless. Together, the duo redefines the way we layer and wear lip products. Lightweight, hydrating, and built for wearability, the launch is already being hailed as a category disruptor, ideal for summer edits and beauty roundups. Expect these formulas to be everywhere as the season’s defining lip look.

Sarah Burton’s first campaign for Givenchy puts female collaboration at the forefront. Featuring Kaia Gerber and filmmaker Halina Reijn, the Fall 2025 visuals explore the creative tension between director and muse, anchored by the concept of the female gaze. Rather than staging a traditional fashion shoot, Burton leans into narrative, using the camera to capture an imagined friendship grounded in shared artistry. The collection itself reflects Burton’s romantic but restrained approach, balancing the brand’s Parisian legacy with subtle redefinition. Shot in muted tones with cinematic undertones, the campaign honours women not just as muses but as co-authors of visual culture. As the brand evolves under new creative leadership, this campaign marks a pivot, one where story and silhouette share equal weight.

KAYALI’s Vanilla Candy Rock Sugar | 42 has been named “Fragrance of the Year – Women’s Prestige” at the 2025 Fragrance Foundation Awards in New York. Created by DSM-Firmenich’s Gabriela Chelariu and launched in May 2024, the scent has gained rapid cult status thanks to its joyful blend of candied pear, bubble gum, white caramel, and rock sugar. Spearheaded by Mona Kattan, the campaign has emphasized memory, emotion, and Middle Eastern heritage, redefining perfume as a layered, personal ritual. The win solidifies KAYALI’s position as a force in modern perfumery, with 27 scents now available in over 30 countries. This moment reflects the brand’s dedication to craft and storytelling. Vanilla Candy Rock Sugar is more than a fragrance, it’s a sensorial time capsule, bridging nostalgia and innovation in a bottle.

Byredo redefines lip care with a new collection of refillable balms under Lucia Pica’s creative direction. Designed as both skincare and emotional expression, the vegan formulas feature nourishing ingredients like shea butter, cocoa butter, and rose flower extract. The line-up includes five shades: the transparent Chromophobia and four tinted hues including pH-adaptive pink Chain Reaction, bold red Cloud Busting, nude Fantôme Rapture, and warm coral Celeste Nostalgia. Infused with a scent crafted by Jérôme Epinette, red fruits, florals, and vanilla, the balms melt on contact, leaving a satin veil and soft shine. With bullet tips sculpted for precise application and colour payoff that’s buildable, the collection invites individual expression through texture and tone. Byredo’s lip balms aren’t just beauty items, they’re sensorial objects designed to evoke memory, care, and creative freedom.

Ahead of Nobu’s grand entrance into Egypt, real estate powerhouse SODIC curated an ultra-luxurious preview in Ibiza Bay. Tastemakers including Farah El Dibany, Rania Fawaz, and Lama Al Akeel experienced Nobu’s signature hospitality, sunset dinners, spa rituals, and a private Formentera cruise, set against the tranquil energy of the Mediterranean. The retreat hinted at what awaits at Ogami, SODIC’s coastal destination in Ras El Hekma, where Nobu Restaurant, Hotel, and Residences will soon launch. Positioned to redefine luxury in the region, this debut marries Japanese minimalism, wellness, and design-driven living. The Ibiza Bay trip didn’t just celebrate a partnership, it cemented a shared ethos of understated opulence and experience-led living. Egypt, it seems, is next in line for Nobu’s brand of global cool.

Filmmaker Wes Anderson teams up with Montblanc for the “SCHREIBERLING” Limited Edition 1969, a whimsical writing instrument that channels the brand’s early 20th-century “baby” pens. Known for his analogue aesthetic and meticulous visual language, Anderson merges storytelling and design in a vibrant green-and-yellow lacquer pen crowned with a coral-toned Montblanc emblem. The pen is limited to 1,969 pieces, an homage to Anderson’s birth year, and housed in a green tin box reminiscent of vintage toolkits from his films. Accompanied by a ruler, notebook, and green ink cartridges, the pen set elevates writing to a cinematic ritual. The collaboration follows Anderson’s 2024 short film for Montblanc’s Meisterstück centenary, where the SCHREIBERLING first appeared as a narrative Easter egg. In miniature scale and maximal detail, the SCHREIBERLING is an ode to analogue craft in an increasingly digital world, much like Anderson’s films themselves. Available globally from June 2025 via Montblanc boutiques and montblanc.com.

Bvlgari expands its Eternally Iconic narrative with Reborn Series: Iconic Stories, a digital documentary campaign spotlighting transformation, legacy, and timeless identity. Directed by Chelsea McMullan, the premiere episode, released June 9, features Global Brand Ambassador Zendaya reflecting on her personal evolution into a cultural icon. Shot with cinematic intimacy, the series delves into the emotional and professional shifts that define lasting influence. Future episodes will spotlight more Bvlgari talents, offering a multi-chapter meditation on the journey to icon status. Zendaya appears wearing the Serpenti Tubogas Lady watch: a 35mm 18kt yellow gold timepiece with a diamond-set case, rubellite cabochon crown, and a white opaline guilloché soleil dial. The bracelet coils in a single spiral, an eternal symbol of self-reinvention. Released exclusively on Bvlgari’s social platforms, Reborn Series reimagines brand storytelling for a digital age, merging editorial film with legacy jewellery design to frame iconography not as a status, but as an evolving state of being.

GENNY’s Cruise 2026 collection debuted under California’s golden light at Casa Lago, a storied villa in the Hollywood Hills, during Italy’s Republic Day celebrations hosted by the Italian Consulate in Los Angeles. Creative Director Sara Cavazza Facchini presented a line-up that bridges the brand’s refined Italian heritage with Los Angeles ease. Signature orchid prints bloomed in lime tones across gauzy muslin and structured drill, while rhinestone tassels added couture detail to jewel-toned denim. GENNY’s familiar monochrome palette, pure white, soft blush, and stark black, was sculpted into fluid gowns that leaned into quiet sensuality. With vintage undertones reimagined through modern tailoring, the collection moved confidently between eveningwear and polished day looks, suited for a cosmopolitan woman navigating resort life with ease. The show affirmed GENNY’s evolving dialogue between Italian craftsmanship and international cool, reinforcing its identity as a house where femininity and freedom walk hand in hand.

Birkenstock teams up with London-based label Maharishi to unveil the Mogami Terra Tech sandal, merging utilitarian design with archival heritage. This collaboration reframes the ergonomic Mogami silhouette through Maharishi’s signature lens of pacifist militarywear, emphasizing form, function, and ecological consciousness. Military-grade detailing and premium construction underpin the design, engineered for seamless transition between urban terrain and natural landscapes. Shot by Tyrone Lebon, the campaign contrasts the tranquil beaches of Costa Rica with the metropolitan grit of London, reflecting the sandal’s dual purpose. Sleek, functional, and rooted in hybrid aesthetics, the Mogami Terra Tech is more than a seasonal drop, it’s a visual manifesto for future-forward gear. Launched on Maharishi’s and Birkenstock’s digital platforms and select retail locations in London and New York, this collaboration underscores the growing conversation around performancewear as lifestyle, not just utility.

With Power Self, INITIO Parfums Privés continues its Hedonist Collection, charting a sensorial ascent toward self-actualization. This fourth fragrance distils a moment of arrival, no longer seeking, but being. Engineered at the intersection of neuroscience and perfumery, Power Self leverages scent’s neurological impact, blending white florals with intense musks and spices to trigger sensations of presence, confidence, and inner alignment. Each spritz becomes ritualistic, transforming scent into affirmation. The duality at its core, a softness shot through with boldness, serves as olfactory metaphor: vulnerability and strength as complementary forces. Following Rehab, Musk Therapy, and Paragon, this fragrance completes the Hedonist arc, promising not just perfume, but performance, an emotional architecture encoded in molecules. Power Self is available online and at Bloomingdale’s Dubai Mall.

Audemars Piguet just turned 150—and marked the milestone not with a retrospective, but with a beat. At London’s 180 Studios, the Swiss horology house premiered “Suzanne,” a soulful original track by Mark Ronson and BRIT-sweeping singer-songwriter RAYE. Born from all-night studio sessions in London, New York, and LA, the song is both groove and genealogy, its title echoing Suzanne Audemars, a founding figure of the brand.

The drop was more than music: a speakeasy-style dinner, a surprise performance by RAYE, and a DJ set from Ronson himself channelled AP’s blend of craft, legacy, and cultural fluency. With their APxMusic programme, the brand is leaning further into sound, collaboration, and narrative—honouring its roots while vibing with the now. Syncing Sounds 150, a short film about the making of “Suzanne,” is also out now, offering a behind-the-scenes glimpse at this creative alliance. In Le Brassus, the beat goes on.

And that, was the Week According to YUNG.

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