The Week According to YUNG

Luxury fashion house Louis Vuitton is making its long-anticipated entry into the beauty industry, appointing renowned British makeup artist Pat McGrath as the creative force behind the brand’s new cosmetics line. Announced on March 5, this move comes as the fashion sector faces economic slowdowns and seeks new avenues for revenue.

McGrath, whose eponymous beauty line has already set industry standards with inclusive shade ranges and innovative formulations, is expected to bring an artistic, high-fashion sensibility to Louis Vuitton’s foray into makeup. The launch of this beauty line follows in the footsteps of other luxury brands, such as Hermès and Valentino, which have successfully entered the cosmetics space.

This strategic expansion offers a more accessible entry point for younger consumers who may find the brand’s handbags and apparel out of reach. With McGrath’s expertise, Louis Vuitton is poised to disrupt the beauty market with products that seamlessly merge haute couture with everyday glamour.

Two celebrated names in design, Egyptian jewelry house Azza Fahmy and textile innovators Bokja, have joined forces to create a one-of-a-kind capsule collection that blends historic Egyptian artistry with modern fashion. This exclusive collaboration offers a series of meticulously crafted wearable pieces inspired by the artistic grandeur of ancient Egypt, translating motifs from tombs and temples into textiles and jewelry.

Each piece tells a unique story, from the Menna Chemise and its depiction of traditional hunting scenes to the striking Reversible Tutankhamun Hoodie, featuring the iconic golden mask. The collection represents a significant milestone for Azza Fahmy, expanding its creative vision beyond jewelry into textile-based fashion.

Available in London, at Egypt’s Grand Egyptian Museum, and online, this collection not only celebrates Egypt’s visual heritage but also makes it relevant for today’s fashion-conscious audience.

Miu Miu Villa 515 in Dubai is hosting a thought-provoking event, ‘Journey of Becoming,’ from March 3 to March 16, coinciding with the month of Ramadan. Designed as a space for dialogue, storytelling, and artistic engagement, this program aims to explore themes of identity, memory, and transformation.

Highlights include storytelling sessions with Alia Al Shamsi and Manar Al Hinai, an evening of cinema discussions featuring Butheina Kazim and Erige Sehiri, and live music performances, starting with a special appearance by Rahma Riad. The event also offers workshops like Timeless Botanicals, where guests can create personalized postcards using dried flowers.

This immersive cultural initiative is a testament to Miu Miu’s commitment to fostering meaningful connections through fashion, art, and storytelling, making it a must-attend for those seeking intellectual and artistic enrichment.

Art Dubai, one of the world’s premier contemporary art fairs, has unveiled its 2025 program, promising an exciting mix of performances, site-specific installations, and digital art innovations. The event will feature works by internationally acclaimed artists such as Héctor Zamora and Ania Soliman, alongside rising regional talent.

Key highlights include the Global Art Forum, themed ‘The New New Normal,’ examining evolving digital landscapes, the second edition of the Art Dubai Digital Summit, and the 5th edition of the A.R.M. Holding Children’s Programme, led by renowned Nigerian and Emirati artists.

With its diverse programming and emphasis on cultural dialogue, Art Dubai continues to solidify its status as a leading platform for contemporary artistic expression in the Middle East and beyond.

Adidas and Saudi fashion label Kaf by Kaf have officially launched their collaborative SS25 collection, ‘Lightbound,’ blending elements of Saudi heritage with modern sportswear aesthetics. The collection, initially previewed at Riyadh Fashion Week, takes inspiration from traditional garments such as abayas and headscarves while incorporating contemporary performance wear innovations.

Pieces like the Classic Track Top and Pants, the Elongated Cover-Up Abaya, and the Lightweight Headscarf showcase a thoughtful fusion of heritage and modernity. The collection’s color palette is inspired by the transition from dusk to dawn, reflecting the concept of personal and creative awakening.

With a campaign featuring prominent Middle Eastern creatives, ‘Lightbound’ celebrates self-expression and the evolving identity of Saudi fashion, positioning the region as a key player in the global fashion landscape.

From high-fashion expansions to artistic collaborations and immersive cultural experiences, this week’s events demonstrate the ever-evolving nature of creativity. As brands and artists continue to explore new frontiers, these stories offer a glimpse into the future of fashion, beauty, and artistic expression.

In honor of its 150th anniversary, luxury watchmaker Audemars Piguet has unveiled ‘The House of Wonders,’ an immersive exhibition at the Musée Atelier Audemars Piguet in Le Brassus, Switzerland.

The exhibition offers visitors a journey through the brand’s rich history, highlighting the master craftsmen and visionaries who have shaped Audemars Piguet since its inception in 1875. Running until the end of 2026, ‘The House of Wonders’ will also have variations showcased in Shanghai in May and in Dubai in November of this year.

Qasimi unveiled its Spring/Summer 2025 collection at London Fashion Week, marking the first live show under Hoor Al Qasimi’s creative direction since 2020. In collaboration with artist Kambui Olujimi, the collection explores themes of identity, history, and sociopolitics, drawing inspiration from Olujimi’s “When Monuments Fall” series, which examines the recontextualization of monuments and power dynamics.

Central to the collection is the concept of “spolia,” integrating elements from older structures into new designs, blending past influences with contemporary aesthetics. The garments feature a mix of fluid and structured silhouettes, using fabrics like medium-weight silk twill, sheer cotton voile, and a silk-wool blend. Techniques such as digital printing and image fading evoke the passage of time and shifting significance of original artworks.

Belgian-Egyptian singer-songwriter Tamino has been unveiled as the face of Hermès’ newest fragrance, Terre d’Hermès Eau De Parfum Intense.

The campaign, shot in striking black-and-white, places Tamino against vast desert landscapes, emphasizing contrast, depth, and the interplay of shadow and light—echoing the essence of the fragrance itself. Terre d’Hermès is a sensory journey through earth and air, a warm, woody scent that feels both raw and refined—much like the artist embodying it.

Renowned for his haunting vocals and poetic lyricism, Tamino infuses the campaign with the same soulful presence that defines his music.

Maison Margiela has opened a striking new boutique in Dubai’s Mall of the Emirates, expanding its Middle Eastern presence. Designed with avant-garde aesthetics, the 265-square-meter space features a travertine façade and a curated layout that immerses visitors in the brand’s world of ‘unconscious glamour.’

The boutique offers a full range of Maison Margiela collections, including ready-to-wear, bags, and shoes, with VIP fitting rooms and custom décortiqué-inspired furniture enhancing the luxury experience. Dark patinated bronze accents and refined textures add to the immersive design.

To mark the launch, an exclusive Snatched bag and small leather goods in a limited-edition Thyme green hue are available only at this location.