Dubai is about to witness a defining moment in luxury fashion. On June 11, 2025, Zegna (Instagram) will unveil its Summer 2026 collection in the city, marking the first time the brand showcases its Summer collection outside the Milan Fashion Week schedule.
Renowned for blending heritage with modernity, Zegna’s decision to present its SS26 collection in Dubai signals a bold step forward. Aligning with Camera Nazionale della Moda Italiana, the brand is working to bring its signature Made in Italy excellence to an even wider international audience, engaging top clients, fashion insiders, and cultural tastemakers in an unforgettable showcase.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
Complementing this landmark runway event, Villa Zegna, the brand’s traveling experiential concept, will make its Dubai debut. Inspired by the original home of Ermenegildo Zegna, this immersive experience highlights the brand’s legacy of craftsmanship, sustainability, and contemporary vision.
Following successful editions in Shanghai and New York, Villa Zegna in Dubai will invite guests to explore the artistry and innovation behind the brand, offering a deep dive into its unique take on modern luxury.
Dubai’s influence in the luxury space continues to grow, making it the ideal backdrop for Zegna’s latest chapter. As a city that embodies vision, dynamism, and cultural fusion, it offers the perfect setting to reimagine what contemporary fashion can be.
With the SS26 show and Villa Zegna set to captivate audiences, one thing is certain—ZEGNA’s Italian mastery is about to leave an unforgettable mark on the Middle East.
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