In a celebration of Saudi Arabia’s 94th National Day, TAG Heuer (Instagram) has launched two stunning limited edition timepieces that embody both the essence of Saudi heritage and the cutting-edge craftsmanship for which the Swiss luxury brand is renowned. Alongside these exclusive watches, the company has introduced an avant-garde AI campaign, featuring two Saudi protagonists embarking on a captivating journey through the Kingdom’s iconic landscapes. This campaign not only showcases the appeal of the new timepieces but also underscores Saudi’s culture and natural beauty.
TAG Heuer’s latest offerings—the TAG Heuer Carrera Day Date KSA Limited Edition 41mm and the TAG Heuer Carrera Date KSA Limited Edition 29mm—were designed with meticulous attention to detail and are intended to capture the spirit of Saudi Arabia. Available exclusively in the Kingdom, these watches celebrate Saudi Arabia’s rich culture and heritage, perfectly timed for the National Day celebrations on September 23, 2024.
The TAG Heuer Carrera Day Date KSA Limited Edition is a bold 41mm watch that reflects the grandeur of Saudi Arabia. Limited to just 100 pieces, this timepiece features a green smoked sunray-brushed dial, reminiscent of the Kingdom’s landscapes. The Arabic numerals and indexes speak of cultural roots, while the day and date functions at the 3 o’clock position ensure practicality. At 6 o’clock, the word “Saudi” is elegantly printed in Arabic, highlighting the watch’s significance.
The piece is powered by the company’s renowned Calibre 5 automatic movement, ensuring precision timekeeping. Its case is crafted from polished steel with a fine-brushed finish which is perfectly polished, complemented by a domed, beveled sapphire crystal with double anti-reflective treatment for clarity and durability. The sapphire caseback reveals the stunning movement, a testament to the brand’s commitment to craftsmanship.
Accompanying the Day Date model is the TAG Heuer Carrera Date KSA Limited Edition—a 29mm watch that offers a more compact, yet equally striking design. This timepiece, limited to 50 pieces, features an exquisite green smoked sunray-brushed dial adorned with 18K rose-gold-plated Arabic numerals and a date window at 6 o’clock, accompanied by the word “Saudi” in Arabic script. The 18K rose gold bezel and bracelet, combined with steel elements, create a harmonious blend of luxury and strength, symbolizing Saudi Arabia’s rich heritage and its forward-looking spirit.
In addition to these limited edition timepieces, the Swiss firm has developed an avant-garde AI campaign that aligns perfectly with the Kingdom’s vision for the future. This campaign features two Saudi protagonists on an exhilarating journey across the vast deserts and vibrant cities of Saudi Arabia, wearing their limited edition pieces. The campaign showcases not only the stunning timepieces, but also the dynamic and evolving culture of the Kingdom.
Through this dual approach of physical watches and digital wizardry, TAG Heuer is leveraging cutting-edge technology and expertise to create an immersive experience, celebrating Saudi Arabia’s natural beauty and its modern, cosmopolitan lifestyle. As the Kingdom of Saudi Arabia celebrates its National Day, these limited edition watches stand as symbols of pride, blending the country’s timeless heritage with its innovative future.
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