YSL Beauty (Instagram) recently hosted a vibrant celebration at Soho Garden, Palm Jumeirah, Dubai, to mark the launch of its new men’s fragrance, MYSLF Le Parfum, in the region. The event embodied the fragrance’s message of embracing modern masculinity, self-expression, and authenticity, while highlighting YSL’s commitment to sustainability through the creation of refillable versions.
Guests enjoyed a personalized fragrance discovery experience at a dedicated table where they learned about the various editions of the perfume and the eco-friendly refill options, a significant step toward reducing waste. They were also given the chance to personalise their MYSLF Le Parfum bottle with their name or initials at the fragrance personalisation station. A photobooth allowed them to instantly create lasting memories.
The evening was energized by an exclusive DJ set from international DJ MYGAL (Instagram), who traveled from Spain to spin for the night, creating a dynamic atmosphere.
Among the attendees were Saudi artist Mishaal Tamer (Instagram), and Saudi content creator Faisal Alghazzawi (Instagram), all of whom flew in to join YSL Beauty for the event. Emirati brand friend Mohammed (Instagram), who had also attended YSL’s Paris event earlier this year, was also present along with Jordanian artist Hindash (Instagram). Friends of the brand, including Haidar Krayem (Instagram) and Rabih Rowell (Instagram), mingled with guests alongside Kuwaiti DJ Cascou (Instagram), who added his unique beats to the night. Musician Wassim Bou Malham (Instagram) also lent their creative presence to the occasion. Rounding out the guest list were Sultan Musaed (Instagram), Omar Ghandourr (Instagram), and Dana Hourani (Instagram) whose attendance underscored the diverse and vibrant atmosphere of the evening. The event was a true celebration of self-expression, modern masculinity, and sustainable luxury, aligning perfectly with the ethos of the new MYSLF Le Parfum.
The new scent is a statement of identity, a bold declaration of self in a most aromatic form. Designed for the young, and the ever vibrant, MYSLF Le Parfum stands as an icon of modern masculinity and sensuality. MYSLF Le Parfum is held in a sleek black bottle, bearing the iconic YSL logo, symbolizing a bridge between masculine and feminine energies. It’s a perfume that redefines the traditional, breaking stereotypes with its bold, scent. Natural orange blossom melds with vanilla, lavender, geranium and lavenders, from Madagascar, Tunisia, France and Morocco, creating a fragrance that is both refreshing and deeply rooted in the heritage of Yves Saint Laurent.
The composition of MYSLF Le Parfum is a testament to the craftsmanship of Yves Saint Laurent Beauty. It opens with a bold burst of black pepper, accented with warm cinnamon and the zesty tang of green cardamom. These spicy top notes give way to a heart of dual orange blossoms—Tunisian and Moroccan—intensifying the floral core with a rich, warm sweetness that captivates the senses.
The base of the fragrance is where the magic lingers. A sophisticated blend of Bourbon vanilla from Madagascar pairs with amber and wood, creating a finish that’s both luxurious and enduring. This deep, velvety base ensures that MYSLF Le Parfum is not only sensed on the skin, but also remembered.
MYSLF Le Parfum is more than just a fragrance, it’s a call. It represents a generation that is unafraid to express their true selves. It’s for the bold, the brave, and the spirited. In a world full of expectations, MYSLF Le Parfum offers chance to stand out. It invites you to embrace your individuality and to express it with confidence and sophistication. Through the spicy allure of black pepper, the sweet depth of orange blossom, or the rich warmth of vanilla, this fragrance speaks of boldness, of courage, and of the unique story that each of us holds. Unleash yourself with MYSLF Le Parfum, and let your scent tell your story.
MYSLF Le Parfum can be purchased here.
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