This time out The Week According to YUNG is about icons evolving. Birkenstock celebrates 50 years of the Boston, Jimmy Choo marks three decades with pearls, and Max Mara takes its 75th anniversary to the streets of Milan. Elsewhere, Prada pushes circularity forward, Golden Goose expands in Riyadh, and new launches from Dior, Tod’s, Jil Sander, Kylie Cosmetics and Roberto Cavalli bring fresh energy across fashion, beauty and accessories.
Let’s not hang around, here’s The Week According to YUNG.
Balenciaga introduces the Hourglass Avenue Bag, a new interpretation of one of the House’s most recognisable silhouettes, designed by Creative Director Pierpaolo Piccioli.
Launched on October 8, the campaign brings together a young, multi-talented cast including Anna Van Patten, Blanca Soler, Ch’lita, Cala Moragas, Jasmine Yen, Maddi Waterhouse, Salem Mitchell and Yang Chaoyue. Each appears not only as a model but also as a creator within the multi-platform series.
Through a mix of images and video, the campaign gives the Hourglass a renewed energy, positioning the Avenue as a fresh evolution of an established Balenciaga code.
Prada expands its circularity strategy with Re-Cashmere and Re-Wool, bringing the approach first introduced through Re-Nylon into natural fibres. Pre-consumer offcuts, spinning residues and cutting-room waste are collected and recycled into new materials that re-enter the production cycle.
Re-Cashmere uses recycled cashmere processed entirely in Italy, while Re-Wool combines certified virgin wool with recycled wool and cashmere. Both projects feature NFC-enabled traceability through the Aura Consortium platform.
Made in Tuscany and Umbria, the pieces are produced in inherently limited quantities, reflecting the materials available each season.
Ralph Lauren launches PoloFest in Tokyo, a three-day celebration bringing together vintage Polo collectors, brand enthusiasts and cultural voices from around the world.
The event marks the first global activation ahead of Ralph Lauren’s 60th anniversary in 2027, exploring Polo’s influence through culture, community, collecting and conversation. Tokyo opens the series, reflecting the city’s longstanding relationship with the brand since Polo launched in Japan in 1976.
Programming includes a curated archival exhibition of rare Polo pieces, a speaker series and a vintage marketplace featuring international collectors and dealers, setting the stage for future PoloFest gatherings worldwide.
Dubai-based fashion house Ilái Sarái introduces Shomal, its Resort 2026 collection inspired by the Creative Director’s memories of summers spent by the Caspian Sea.
The collection moves through fluid trousers, relaxed tops, draped dresses and softly gathered skirts, designed to transition easily from day to evening. Sourced and made in Italy, silk cotton, silk chiffon and silk jersey bring lightness and movement to the silhouettes.
A coastal palette of white, cream, soft brown, black and pale blue is joined by botanical prints, creating a wardrobe that feels relaxed, feminine and refined. Shomal continues Ilái Sarái’s ongoing journey of Becoming.
Jil Sander and Oliver Peoples reunite for a second eyewear collection, designed by Creative Director Simone Bellotti around the tension between modernist precision and organic softness.
Handmade in Japan with lenses crafted in Italy, Collection 2 introduces three new styles: titanium Edition 7 and acetate Editions 9 and 10. Rounded forms, sculpted temples and unexpected proportions soften the technical construction, while a new focus on colour moves from subtle tonal pairings to sharper contrasts.
The result extends Bellotti’s evolving vision for Jil Sander into everyday design, balancing Japanese craftsmanship, fluid silhouettes and the understated modernism shared by both houses.
Jimmy Choo marks its 30th anniversary with Pearls of Wisdom, a capsule collection and campaign by Creative Director Sandra Choi celebrating one of the house’s longest-standing codes.
Across shoes, bags and jewellery, pearls are reworked through sculptural, playful forms, from the ITHACA wedge and IRINA sandal to the CLOUD clutch and OYSTER minaudière. The campaign also nods to 1996, the year Jimmy Choo was founded, through a recurring graphic motif.
Designed as future heirlooms, the collection looks back at three decades of glamour while carrying the pearl forward as a symbol of continuity and evolution.
Tory Burch introduces the Bunny Knot, a new quilting detail inspired by a cushion found in Bunny Mellon’s former Antigua home. Reworked in leather and metal, the crisscross motif brings subtle structure to the house’s new quilted shoulder bag, first seen at the Fall/Winter 2026 show.
The Bunny Knot Shoulder Bag appears in glossy black patent, obsidian and mocha, finished with a leather strap and partially concealed Double T hardware.
For Burch, the knot represents connection, strength and unity, while reflecting Mellon’s enduring influence on the collection’s restrained, instinctive approach to style.
Oakley unveils a redesigned retail space in the UAE, bringing together performance, technology and immersive design.
The store’s sculptural entrance, illuminated branding and digital displays lead into a striking Botanical Glass Installation, introducing a natural counterpoint to the engineered environment. Inside, the full Oakley portfolio spans eyewear, apparel, footwear and accessories across cycling, running, golf, training and outdoor categories.
The reopening also gives customers access to new collections, limited-edition releases and global collaborations, while expanding Oakley’s regional retail presence in partnership with Al Boom Marine.
Birkenstock celebrates the 50th anniversary of the Boston, the clog first introduced in 1976 and designed by Karl Birkenstock around the brand’s cork-latex footbed.
Originally known as the “Kork-Clog” in Germany and the “Soft Clog” in the US, the silhouette moved from practical footwear into fashion and subculture, appearing in editorials, on runways and through collaborations with names including Rick Owens and Manolo Blahnik.
Five decades on, the Boston remains one of Birkenstock’s defining designs, spanning fashion, streetwear, workwear and everyday dressing.
Dior heads back to LACMA for its Cruise 2027 campaign, photographed by Sam Rock and starring Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey.
Set among the museum’s galleries, the campaign plays with performance, art and observation, while Jonathan Anderson’s sun-soaked palette nods to California, Technicolor Hollywood and Pop Art. New bags include the Dior Double, Initials Hobo, Double-Up Messenger and pieces from the Granville line.
Starkey also wears shirts from Dior’s collaboration with Ed Ruscha, while Claude Monet’s Water Lilies creates a visual bridge between Los Angeles, Paris and Dior’s enduring fascination with flowers.
Max Mara celebrates its 75th anniversary with a new campaign starring Imaan Hammam, photographed by Oliver Hadlee Pearch on the streets of Milan.
The campaign places the house’s outerwear icons at centre stage, from the Ludmilla and 101801 coats to the Teddy Bear Coat, Ready Coat, Olimpia Jacket and padded Cube. Camel and cacha tones define the season, while Hammam moves through the city with a quiet confidence that reframes classicism as precision and distinction.
The result is a portrait of Max Mara’s enduring codes, worn with instinct and renewed for a new generation.
Golden Goose expands its Middle East presence with a new 115sqm store at Riyadh’s Kingdom Centre, drawing on the brand’s Venetian roots and artisanal identity.
The space combines salvaged wood, vintage references and contemporary finishes, with Co-Creation at its core. Guided by the brand’s Dream Makers, clients can personalise sneakers and accessories through embroidery, crystals, distressing, hand-painted details and reworked star motifs.
The store also introduces the Con Amore Cart for seasonal treats and gifting, alongside women’s and men’s collections and an expanded kids’ offering with a dedicated interactive space.
Christian Louboutin puts two icons in the spotlight this season with the Venus bag and the unmistakable Pigalle pumps.
Spotted on several celebrities throughout Paris Fashion Week, the pairing brings together two sides of the house’s identity: the sculptural appeal of the Venus and the enduring allure of the Pigalle. While the bag brings a fresh focal point to the season, the shoe remains one of Louboutin’s most recognisable silhouettes.
Together, they make a strong case for the accessories defining the moment, proving that newness and icon status can sit comfortably side by side.
Kylie Cosmetics introduces Mood Stones, a new fragrance collection built around three distinct scents, each housed in a sculptural bottle designed to reflect its character.
Blush Wood is soft and romantic, blending apple, rose, honeysuckle and gardenia with vanilla and cedarwood. Cashmere Muse takes a warmer direction with bergamot, mandarin blossom, ylang ylang and salted musk. Velvet Brew is richer and more sensual, combining hazelnut, plum, coffee flower and orange blossom over coffee and patchouli.
Together, the trio explores fragrance through mood, texture and atmosphere.
KARL LAGERFELD unveils its Fall-Winter 2026 eyewear collection through the latest From Paris With Love campaign, starring Paris Hilton alongside NOT-KARL, a new digital character bringing a playful edge to the Maison’s universe.
The collection revisits KARL LAGERFELD’s graphic codes across sun and optical styles for women and men. Clean silhouettes meet sculptural details, while signature elements including the K/Autograph and elongated KARL LAGERFELD logos reinforce the collection’s bold, recognisable identity.
The result is a sharp eyewear edit balancing classic house codes with a more contemporary, irreverent attitude.
Roberto Cavalli unveiled Serpentine Noir Parfum alongside its Spring/Summer 2027 presentation in Milan, extending the House’s vision of bold femininity and sensual glamour into fragrance.
The second scent in the Serpentine collection is a woody leather amber composition, opening with cardamom, apple and raspberry before moving into violet, saffron and patchouli. Leather, oud and amber form the deeper base.
Presented in a black flacon with sculptural bronze serpent detailing, the 100ml edition also features a removable serpent bracelet, turning one of Cavalli’s most recognisable symbols into a wearable element.
Tod’s introduces My Signature, a new personalization service allowing clients to customize selected accessories from the Tod’s My Signature collection with gold-tone metal initials.
At the centre of the offering is the T Signature Bag, crafted in calfskin leather and defined by its structured silhouette and signature T hardware. The style has quickly gained visibility among international celebrities and fashion insiders, including Demi Moore, Naomi Watts, Simone Ashley and Helena Christensen.
With My Signature, Tod’s brings a more personal dimension to its craftsmanship, transforming familiar house icons into individual expressions of style.
And that was The Week According to YUNG.
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