Sophia Kacimi’s “Play on Craft” at the 1.54 Art Fair

Step into a Colorful World of Interactive Art and Cultural Collaboration

Sophia Kacimi’s “Play on Craft” at the 1.54 Art Fair
Mariana Baião Santos

In a stunning fusion of art and interaction, French-Moroccan artist Sophia Kacimi (Instagram) is set to unveil her enthralling installation, “Play on Craft,” at the esteemed 1.54 Contemporary African Art Fair this October. From the 10th to the 13th, Somerset House in London will transform into a dynamic playground, where Kacimi invites art lovers and casual observers alike to engage with a giant chessboard that bursts with color and creativity.

Kacimi’s installation features 32 sculptural pieces, each meticulously crafted from foam and luxurious jacquard upholstery fabric—materials that echo the rich fabric of Moroccan heritage. This isn’t just a visual feast; the installation blurs the lines between spectator and participant, encouraging visitors to step onto the board and partake in the timeless game of chess. Here, art transcends traditional boundaries, inviting a dialogue that is both playful and profound.

Sophia Kacimi

At the heart of Kacimi’s practice is a commitment to celebrating craftsmanship and cultural traditions. With her brand, Zoubida, she collaborates with local artisans from cities like Fes and Rabat, breathing new life into endangered artisanal techniques. Each piece in the installation is not merely an object, but a testament to the skill and stories of the creators behind it. This collaborative spirit transforms the chessboard into a living artwork, continually shaped by the hands of many.

Kacimi’s exploration of the Moroccan living room as a space of gathering and expression resonates deeply throughout “Play on Craft.” In Moroccan culture, the living room serves as an arena for conversation and connection—much like chess, a game that reflects the intricacies of social dynamics. By inviting us to play, Kacimi challenges the traditional hierarchies of art, proposing instead a communal experience where the value of craftsmanship takes center stage.

Sophia Kacimi

This installation isn’t just about chess, it’s a celebration of culture, community, and creativity. As Kacimi weaves together the threads of her Moroccan roots with contemporary artistic practices, she creates an energetic cosmos of interactions, urging us to reflect on our own intimate worlds through the lens of a game that has inspired artists across generations.

Sophia Kacimi’s “Play on Craft” is an invitation to engage with the cultural richness of Morocco and to explore the power of collaborative creation. As we gather around this giant chessboard, we are reminded of the beauty that lies in both artistry and craftsmanship, and the endless possibilities that unfold when we dare to play.

Sophia Kacimi

Event Details

  • Event: 1.54 Contemporary African Art Fair
  • Dates: 10-13 October 2024
  • Location: Somerset House, Strand, London, WC2R 1LA, UK
  • Press Preview: Thursday, 10 October, 11:00 – 19:00 (By invitation only)
  • Public Opening:
    • Friday, 11 October, 11:00 – 19:00
    • Saturday, 12 October, 11:00 – 19:00
    • Sunday, 13 October, 11:00 – 18:00

For those looking to immerse themselves in a world where art and play converge, Kacimi’s installation promises an experience that is as enriching as it is enjoyable. Mark your calendars and prepare to step into a lively fabric of culture at the 1.54 Contemporary African Art Fair!

For more arts and culture news from across MENA, like this piece on Sophia Kacimi, visit our dedicated archives.