Fashion and technology collide as Maison Margiela (Instagram) and Gentle Monster (Instagram) unveil their latest eyewear collaboration, a fusion of classic design and futuristic innovation. This third installment of their creative partnership is accompanied by a striking campaign and immersive installations worldwide.
The new collection explores the intersection of craftsmanship and digital aesthetics, a theme central to both Maison Margiela’s avant-garde approach and Gentle Monster’s boundary-pushing designs. Comprising 20 eyewear styles—eight sunglasses and 12 spectacles—the collection reinvents traditional silhouettes with cyber-inspired elements, offering a fresh perspective on modern eyewear.
At the heart of the collection is the MM201, a striking, frameless metallic design reminiscent of Maison Margiela’s iconic 2008 L’Incognito. Available in silver and green, it embodies the sleek, futuristic aesthetic that defines the collection. Other standout designs include the goggle-like MM202, the sharply contoured MM203, and the hybrid MM204 and MM205, which blend classic oval frames with robotic precision.
For those who appreciate understated sophistication, the MM206, MM207, and MM208 offer a contemporary twist on timeless shapes, available in bold colorways like navy, tortoise shell, and red leather. The collection also introduces ultra-light spectacles with silver frames and gold-framed sunglasses, including the almond-shaped MM216 and the kite-lensed MM19.
Photographed and directed by Jordan Hemingway, the campaign explores the dynamic tension between human and cyborg, reflecting the eyewear’s blend of nostalgia and futurism. The visuals emphasize the collection’s bold, architectural lines, pairing them with looks from Maison Margiela’s Spring-Summer 2025 Avant-Premiere collection.
To celebrate the launch, Maison Margiela and Gentle Monster are hosting immersive installations across major cities, including Seoul, Tokyo, Milan, New York, and Shanghai. These pop-ups will feature cyber-inspired design elements, bringing the eyewear’s futuristic vision to life through abstract human forms and high-tech materials.
Maison Margiela x Gentle Monster’s latest collection is a bold artistic statement that challenges conventional design norms. With its fusion of classicism and cyber aesthetics, this collaboration sets a new standard for contemporary eyewear, proving that fashion’s future is here.
For more stories of fashion, international and regional, visit our dedicated archives.
