Jordanian artist Zeyne (Instagram) has launched an exclusive merch collection inspired by her hit release Asli Ana, with 100% of the proceeds going directly to Dr. Ghassan Abu Sittah’s Children’s Fund (site). The initiative supports ongoing efforts to rebuild Gaza and provide critical medical aid to children affected by the conflict.
Designed and produced entirely in Jordan, the merch line reflects Zeyne’s commitment to ethical production, local craftsmanship, and cultural preservation. All pieces were manufactured at the NEW ERA factory (Instagram) in Jabal Al Hussein by a team of 22 artisans—12 women and 10 men—who were trained in-house to ensure quality standards. Embroidery was executed by a collective of young artisans, blending heritage threadwork with contemporary technique.
Zeyne’s creative collaborators, Farah Hourani and Saif Hidaya, developed the collection in-house, donating their time to the cause. Each item comes with a detailed production breakdown, giving customers full transparency into how their purchase supports both ethical labor and humanitarian relief.
Available Items in the Asli Ana Merch Line:
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Structured Zip Hoodie (Unisex) – Available in cropped and long versions; features sculptural shoulders, extended sleeves, and embroidered Palestinian symbols: keys, olives, tatreez, and masba7a.
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Oversized One-Size Tee (Unisex) – In cropped and long cuts, with a silver key at the chest and “حرر عقلك” (Free Your Mind) embroidered across the back.
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Oversized Kids’ Tee (Unisex) – Heavyweight French terry with central silver key embroidery and “حرر عقلك” on the back.
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Asli Ana Cap (Unisex) – Embroidered with “حرر عقلك” and detailed with three silver eyelet rings.
“This is a way to carry history forward. It’s a statement of resilience, remembrance, and unwavering solidarity,” says Zeyne.
Produced with premium materials and ethical labor, the Asli Ana merch line ensures that every purchase contributes to both cultural preservation and direct medical relief for children in Gaza.
Preorders are now open at zeyne.co, with international shipping powered by Aramex
