If there were a signature way to kick off the season, Hublot (Instagram) just delivered it. The Swiss watchmaker returns to the Mediterranean with a new timepiece and an all-out celebration: the launch of the Big Bang Unico Summer 2025 and an exclusive summer event hosted in the heart of Mykonos. Hublot’s ongoing seasonal series, first launched in 2017, brings the brand’s high-energy spirit to Europe’s top coastal destinations — and this year, it’s louder, bolder, and more sun-drenched than ever.
The Mykonos launch saw Hublot ambassador Usain Bolt and Meduza’s Mattia Vitale, a Friend of the Brand, set the tone for a day-to-night gathering of clients, press, and opinion leaders. In sync with the new watch’s vibrant palette, the event celebrated the Mediterranean’s blue skies and golden-hour hues, bringing together beachside ease and unmistakable Hublot flair.
The Big Bang Unico Summer 2025 makes a strong statement in micro-blasted ceramic, combining an orange case and sky-blue bezel for a colour story that feels like summer bottled. Built for both intensity and spontaneity, the watch is water-resistant up to 100m and comes equipped with Hublot’s patented One-Click strap system, allowing wearers to swap between three rubber straps, orange, sky blue, and navy, depending on the vibe.
At its core is the in-house Unico movement, Hublot’s own standard-setter for performance, power, and design, which has been driving the brand’s most iconic releases since 2010. “The Big Bang Unico Summer 2025 reflects what Hublot stands for: bold, vibrant and unforgettable moments,” says CEO Julien Tornare. “It’s not just about a watch launch or a party, it’s a feeling, a celebration of summer, joy, friendship, team spirit, and above all the incredible people who make Hublot what it is.”
With its combination of engineered toughness, signature colour ceramics, and effortlessly cool design, the Big Bang Unico Summer 2025 is built for wherever summer takes you, from deep dives to rooftop sets.
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