In a beauty world obsessed with results, Dyson (Instagram) is obsessed with reinvention. The brand has just introduced its first-ever styling formulations—Dyson Chitosan—alongside the next-gen Airwrap Co-anda 2x multi-styler in the Middle East. And if you’re in the mood to ditch heat damage, banish frizz, and actually enjoy your styling routine? This duo is designed with you in mind.
Powered by Science, Inspired by You
Let’s start with Dyson Chitosan. Backed by over a decade of scientific research in hair health, this two-part system includes a Pre-Style Cream and Post-Style Serum—each designed to work with Dyson’s hair tools for longer-lasting, salon-level results at home.
At the heart of the formula is chitosan, a macromolecule derived from oyster mushrooms and engineered with Dyson’s Triodetic tech. It forms flexible, lightweight bonds around each strand for hold without crunch—because stiff, helmet hair is not a vibe.
The Pre-Style Cream transforms from a cream into a serum in your hand, priming hair while reducing frizz by up to 50%.
The Post-Style Serum hydrates, defines, and holds finished styles—even in 80% humidity—thanks to hyaluronic acid and amino acids that help repair surface damage.
Bonus points: the precision pump dispenses an exact 0.23 ml every time (yes, they tested it), and the packaging is refillable and recyclable.
Enter the Dyson Airwrap Co-anda 2x
As for the device turning heads? That would be the new Dyson Airwrap Co-anda 2x, now arriving in the UAE and Saudi Arabia. It’s powered by Dyson’s fastest and most powerful haircare motor yet, the Hyperdymium 2, spinning at a ridiculous 150,000rpm (that’s nine times faster than a Formula 1 engine).
What’s new:
- 2x the air pressure for faster drying and longer-lasting curls
- 6-in-1 styling versatility—dry, curl, wave, straighten, smooth, and volumise
- Smart attachments with RFID sensors that auto-adjust heat and airflow for your hair type
- d. curl tech, which uses AI to auto-sequence your curls with one button
Whether you’re going for straight, wavy or curly or coily, the Airwrap Co-anda 2x offers a wide range of pre-curated attachment sets and customisable extras to match every texture, length, and look.
Clean, Smart, Effective
Dyson isn’t just chasing trends—it’s building the future of haircare. By pairing high-performance formulations with cutting-edge devices, the brand is creating a seamless beauty ecosystem where every product is engineered with your hair’s health in mind.
Available now at Dyson Demo Stores across the UAE, KSA, and Qatar—or online at dyson.ae and dyson.sa—this is your invitation to style smarter, not harder.
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