For Loro Piana Fall Winter 2026-2027, Houston becomes host for an intimate experience. The city’s art, architecture and quietly influential cultural spaces form the setting for a campaign photographed by Mario Sorrenti, moving through the world created by art collectors and patrons John and Dominique de Menil.
Rather than staging fashion apart from its surroundings, the campaign places the collection inside spaces designed around the idea of living with art. Clothes, architecture and landscape meet without competing for attention, giving the imagery an intimacy that feels particularly suited to Loro Piana’s understated approach.
The journey begins at the de Menils’ former Houston home, with interiors by couturier Charles James, before moving through the Menil Collection itself. Designed by Renzo Piano and opened in 1987, the museum sits among galleries, bungalows, green spaces and the Drawing Institute, blurring the boundaries between art, architecture and everyday life.
Sorrenti describes the setting as central to the mood of the images, highlighting the relationship between the collection’s refined elegance and environments shaped by decades of cultural patronage. The result is less about grand gestures than a sense of clothes inhabiting a place naturally. “Working on this campaign for Loro Piana within the extraordinary de Menils’ landscape was truly inspiring,” he says. “The synergy between the collection’s refined elegance and the timeless, art-filled environments created by John and Dominique de Menil was profund. It allowed us to capture a natural, unforced beauty, a quiet dialogue between the clothing and these spaces, that felt both intimate and expansive.”
Nearby lies the Rothko Chapel, opened in 1971and home to fourteen Mark Rothko canvases. Natural light, shadow and the Chapel’s meditative atmosphere bring another dimension to the story, allowing texture and colour to become part of the conversation between fashion and space.
That palette carries into the clothes themselves: green, brick red, stone, deep brown and chalk white echo the interiors, surrounding architecture and Rothko’s works.
An intergenerational cast brings the collection to life, including Sigrid de L’Epine and artist Jean-Charles Blais alongside Colin Otto, Jacqui Hooper, Jackson Giles, Long Li, Noor Khan, Robert Forrest and Selena Forrest. Rather than simply posing, they move through streets, galleries and gardens, allowing the garments to be seen in use.
American saxophonist Richard “Dickie” Landry adds another layer. A long-time collaborator of the de Menils, his improvised music runs through the campaign film, reinforcing its sense of spontaneity and place.
The project reflects Loro Piana’s wider engagement with Houston’s cultural institutions. The house is supporting the Menil Collection ahead of its 40th anniversary in 2027 and contributing to the Rothko Chapel’s Opening Spaces project, focused on preserving the building and expanding its north campus.
For Fall Winter 2026-2027, Loro Piana ultimately lets place do much of the talking: fashion moving quietly through spaces where art has always been part of everyday life.
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