The Week According to YUNG

PUMA and Jil Sander continue their partnership for Autumn/Winter 2026, expanding into apparel for the first time while introducing new takes on the Speedcat and Suede.

Simone Bellotti reworks the iconic T7 tracksuit in bi-stretch wool, pairing a boxy jacket with tapered trousers in a custom club navy. Footwear revisits PUMA classics through a more refined lens, with leather Speedcats in black and white and a minimalist all-white Suede.

Fronted by Meadow Walker and Barry Lawson, the campaign places the collection between city dressing and the outdoors, reflecting a quieter, more relaxed approach to sportswear.

For Cruise 2027, Maria Grazia Chiuri reimagines the Croissant bag in a new spectrum of versions, celebrating youth, versatility and an instinctive approach to style.

First introduced on the Fall/Winter 1999-2000 runway, the Croissant was conceived as an extension of the iconic Baguette 26424, carrying forward its signature under-the-arm attitude while developing a more playful identity of its own.

The new interpretations bring the archival silhouette back into focus, balancing familiar house codes with a fresh sense of movement and personality for the season.

Vilebrequin launches a limited-edition capsule inspired by Abu Dhabi, featuring a winning design by NYU Abu Dhabi student Isley Bayar as part of the brand’s Save The Tides initiative.

Drawing on the emirate’s marine life and the protected shores of Saadiyat Island, Bayar’s design reimagines Vilebrequin’s signature turtle through the colours and biodiversity of the local environment.

The artwork appears across swimwear and ready-to-wear for men, women and children, bringing a distinctly UAE perspective to the French brand’s resort codes. The capsule is now available globally.

Max Mara introduces Ready, a new wrap coat designed as a modern expression of confidence, ease and everyday elegance.

Crafted in double-faced pure camel hair, the coat features a raglan cut and belted waist, creating a tailored yet relaxed silhouette designed to work across genders. While it joins the house’s iconic Manuela, Ready establishes its own identity through lighter construction and a more fluid feel.

The design has also inspired the new Max Mara Le Parfum bottle, which echoes the coat’s camel belt, stitching and gold details. A new Max Mara icon, quite literally, is Ready.

Maison Margiela marks 20 years at its 2-8-13 Ebisu store in Tokyo with a new chapter of MaisonMargiela/folders, documenting the history, community and creative evolution of one of the House’s most significant spaces.

The project revisits Maison Margiela’s longstanding relationship with Japan, from its first Tokyo store in 2000 to the Tabi community that has grown around Ebisu.

A limited-edition zine launches on November 5 alongside a Line 2 installation created with artist Mio Suzuki and Les Manufactures Nationales – Sèvres & Mobilier National.

For Spring 2027, Jonathan Anderson reimagines the Dior Roadie as a new low-top sneaker, giving the House icon a more contemporary, retro-inflected attitude.

Crafted in suede and nubuck, the lace-up silhouette arrives in fresh colour combinations with contrasting details. The Dior name appears embroidered on the side or hot-stamped on the upper, while the sole is finished with an embossed cannage motif.

Designed as a versatile everyday style, the new Dior Roadie will arrive in stores from October 2026.

Gisou introduces the limited-edition Cherry Chocolate Collection, inspired by the rich pairing of juicy cherries and velvety chocolate.

The launch includes the new Cherry Chocolate Honey Glaze Collagen Therapy Lip Mask, Honey Infused Lip Oil and Honey Infused Hair Perfume Mini, each combining indulgent scent and deeper seasonal tones with Gisou’s signature honey-powered formulas.

Sweet, glossy and made for gifting season, the collection brings a more decadent twist to Gisou’s beauty favourites.

For Fall/Winter 2026, Versace expands its Writing Instruments collection with a refined focus on precision, craftsmanship and modern Italian luxury.

Crafted in Switzerland, the new V-Cosmo features a full-brass body engraved with linear detailing, finished with the Versace logo, Greca motif and a sculptural 3D Medusa. The V Regis takes a slimmer approach, weighing just 22 grams and pairing brushed metal with a lacquered brass barrel for a lighter, more minimal feel.

Together, the two designs translate Versace’s house codes into functional objects that balance technical finesse with a distinctly contemporary identity.

Gucci places its GucciCore collection at the heart of New York with a new campaign photographed by Peter Funch.

The images bring together different groups of people across the city, exploring the relationship between the individual and the collective. Against New York’s urban backdrop, contrasting styles, personalities and ways of dressing intersect to reflect the plurality at the centre of GucciCore.

The result is a portrait of modern city life where identity is fluid, personal and constantly shaped by the people and spaces around it.

Asteri Beauty introduces a new Brown shade of its Surreal Seal Eyebrow Wax, joining the existing Transparent shade, and marks the launch with the Asteri Brow Experience across all nine of its Saudi stores.

Running until October 31, the activation offers complimentary personalised brow styling, with shoppers choosing between Soft & Fluffy, Sculpted and Laminated looks. Each session takes around five to ten minutes and includes tailored product recommendations.

Complimentary styling will continue on request until November 17, while selected brow purchases during the activation also come with a free Archer Brow Pencil Refill.

NISHANE moves its olfactive storytelling into cinema with Hold Me Closer, a short film by Demitri Zujew shot on location in Japan. The film accompanies the fragrance of the same name by perfumer Alexandre Helwani, completing the second verse of the Rumi Collection.

Filmed in Nara and around Mount Fuji, it stars Japanese actor Soji Arai alongside new talent Ichie, with a Japanese creative team behind the production. Following the fragrance’s olfactive DNA and the Japanese narrative structure ki-sho-ten-ketsu, the film explores the memory of a final embrace after a relationship ends.

KAYALI serves up nostalgia with Yum Vanilla Cupcake | 108, the third fragrance in its cult-favourite Yum collection, launching globally on October 30.

Inspired by founder Mona Kattan’s earliest scent memories and the joy of childhood birthdays, the gourmand blends lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk and vanilla frosting.

Following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81, the new scent transforms the familiar comfort of birthday cake into fragrance, capturing the anticipation, sweetness and togetherness of having something worth celebrating.

GUESS taps into the ongoing Y2K revival with The B Jean, a modern update of its iconic low-rise denim silhouette, fronted by Becky G.

Rooted in the brand’s early-2000s denim codes, the new style features a slim bootcut fit, vintage-inspired washes and signature GUESS detailing, reworked for a contemporary wardrobe.

With low-rise denim continuing its return across runways, social feeds and street style, The B Jean arrives right on cue, blending nostalgia with a distinctly current attitude and giving one of the noughties’ most recognisable silhouettes another moment in the spotlight.

And that was The Week According to YUNG. For more stories of fashion, art and culture and more, visit our dedicated archives and follow us on Instagram.