For the second consecutive year, YOOX Middle-East, the famous online fashion and lifestyle retailer, has launched a targeted campaign for Ramadan. The new edition dedicated to the holy month brings together the must-haves of the season. It was shot at the Jumeirah Al Qasr resort in Dubai, an Arabian Nights palace just a stone’s throw from the sea. The sumptuous Moorish architecture of the luxury location, with its many alleys and canals, provided an ideal setting for staging the brand’s clothes, design and home accessories, specially curated by YOOX for Ramadan.
The perfect atmosphere for a family Ramadan
Colourful looks reflect the aesthetics of the region’s young audience. Key pieces fit modest women’s fashion, including midi dresses and flowing designs from Carolina Herrera, Dolce & Gabbana and Chloe. Essentials from Burberry, Gucci and Zegna cater to the men of the region’s tastes with a high-end casual wardrobe. On-trend accessories from Valentino, Fendi and Saint Laurent add sophistication to the looks. Children are not left out, with a crisp mini-me selection that completes the elegance of family events during Iftar and Suhoor.
Straight to the point!
Ramadan is also a season of gifts and beautiful tables and the experts at YOOX bring you the best selection of design and home decor items with pieces from Fornasetti, Seletti and Missoni Home. The selection is focused on the spirit of Ramadan and saves you time by getting you straight to the point. No need to scour the web in search of the perfect object or setting element! As a leading fashion, design and art online store, YOOX has worked hard to make your Ramadan remote shopping experience an authentic pleasure.
Talented photographers and models from the Middle East
To better help YOOX customers make their choices without leaving the cozy comfort of home, this year’s campaign was shot with some of the most talented photographers and models from the Middle East. The team reflected on the core values of the holy month, focusing on prayer, respect, generosity and gratitude. Both the Ramadan selection and the campaign images echo these values. The campaign is being conveyed across several channels and on social networks, but also with partner media and in collaboration with a selection of influencers.
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