Los Angeles-based luxury brand AMIRI has opened its first flagship store in the Middle East. The store is located at Fashion Avenue in The Dubai Mall.
Launched in partnership with SOHO Middle East, the brand continues with its international retail store expansion, after opening stores in Shanghai and Tokyo previously. The Dubai Mall flagship store follows AMIRI’s launch in Atlanta, Georgia. The store is located on a single level and spans 3,500 sq. ft, featuring both men’s and women’s ready-to-wear collections, alongside the brand’s new kid’s, wear line and accessories.
Celebrated for its bold artistic vision, and proudly steeped in Americana, with redefined, and world-class craftsmanship, Amiri is one of the fastest-growing luxury brands in the US, and worldwide. Its meteoric rise is coupled with bi-annual shows at Paris Fashion Week, and a robust international wholesale business has attracted many renowned retail stores, including Bergdorf Goodman in New York, Galleries Lafayette in Paris, as well as Selfridges in London and Joyce in Hong Kong.
In 2021 the brand launched its first womenswear collection, that fits the archetypal empowered woman AMIRI celebrates. While the brand continues to expand worldwide, it keeps to its high quality, and commitment that guides every facet of the business. AMIRI’s reverence for art, craft and freedom is expressed through the brand’s handiwork and can be found not only in its collections but also in the interiors and settings of its stores, remaining as an everlasting anchor.
Back in 2020, the brand opened its first flagship store in Los Angeles, which set the tone for the brand’s most immersive experience yet, offering up a contemporary take on Californian lifestyle and a relaxed expression of American luxury. Since then, the brand has been on a momentous expansion plan opening stores in Las Vegas, New York, Atalanta, Miami, Tokyo, Shanghai and now, Dubai, in just a matter of two years.
