Hollywoodโs golden boy Austin Butler (Instagram) is joining forces with Swiss watchmaker Breitling (Instagram), becoming a brand ambassador and the face of the new Top Time B31. Known for his standout roles in Elvis, Dune 2, and The Bikeriders, Butler now lends his effortless cool to Breitlingโs boldest campaign yet. The Top Time B31 is a minimalist masterpiece featuring Breitlingโs first-ever in-house three-hand movement.
For Butler, the partnership was a no-brainer: โBreitling, for me, is about adventure and pushing the limits of whatโs possible. The Top Time speaks to the way Iโve always wanted to liveโfree and ready to rock โnโ roll.โ That sentiment mirrors the Top Timeโs origin story, born in the 1960s as a symbol of speed, spontaneity, and self-expression.
Top Time B31: Clean Lines, Pure Energy
The new Top Time B31 speaks to a refined, focused attitude. This time-only watch debuts Breitlingโs Caliber B31, a manufacture movement that balances reliability, performance, and ultra-sleek wearability. Measuring 28mm, itโs compact but commandingโespecially with its vibrant dial options and bold orange seconds hand.
Choose from colorways like white with sky-blue accents, green with black, or blue with white. Each model features a magnified date window, applied indexes on the dial, and two-tier curved sapphire crystal for a refined finish. Straps come in racing-style calfskin leather or a steel bracelet, adding versatility for daily wear or weekend road trips. Precision is guaranteed, with the COSC-certified B31 boasting a 78-hour power reserve and durability tested for life on the move.
Back on the Track: Top Time Racing & Martini Racing Editions

From road-ready minimalism to full-throttle nostalgia, the new Top Time Racing and Top Time Martini Racing chronographs roar in with vintage cues and modern engineering. With a retro cushion case and signature โdashboardโ dial design, these 38mm chronographs capture the adrenaline of rally racing and classic motorsports style.

Powered by the legendary Manufacture Caliber 01 with a 70-hour power reserve, these timepieces are limited to just 750 pieces each. The Top Time Racing comes in two bold dial optionsโblack with white counters and beige strap, or green with white accents and a matching racing strap. For something even more iconic, the Top Time Martini Racing edition brings the stripesโMartiniโs famous blue, light blue, and redโright onto the dial, paired with a blue leather strap. Itโs not just a watch, itโs a statement on your wrist.
Cycling Icons Reimagined: Fausto Coppi & Gino Bartali Editions

Breitlingโs Top Time tribute continues with two special-edition chronographs celebrating cycling legends Fausto Coppi and Gino Bartali. More than just sportsmen, the duo became national heroes in 1940s Italy for their intense rivalry and lifelong friendship. Breitling brings their legacy to life through two limited-edition chronographs, each featuring the Manufacture Caliber B01.

The Fausto Coppi edition stuns with a white dial and turquoise subdials, while the Gino Bartali edition pairs a blue dial with yellow accentsโcolorways inspired by their iconic bikes and jerseys. Each comes with the heroโs nickname on the tachymeter scaleโโIl Campionissimoโ for Coppi, โLโIntramontabileโ for Bartaliโand their signatures at 6 oโclock. With only 750 pieces made per model, and an optional mesh bracelet or racing strap, these watches honor legends in motionโboth then and now.

With the new Top Time lineup, Breitling has dropped the clutch on a lineup that fuses heritage, craftsmanship, and individuality. From Austin Butlerโs style-driven debut to tributes to cycling and racing greats, these watches arenโt just keeping timeโtheyโre setting the pace.
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