Pandora (Instagram) is back with a powerful message: love is transformative. The latest evolution of the BE LOVE campaign is about more than jewellery—it’s about storytelling, self-expression, and the profound impact of love in everyday life. Featuring an all-star line-up of cultural icons and tastemakers, Pandora’s campaign invites you to embrace love in all its forms.
This year, the campaign highlights deeply personal stories from a diverse cast, including Hollywood legend Winona Ryder, who reflects on love as an act of deep listening and compassion. “Seeing things through a different perspective, that represents love to me”, Ryder shares. Alongside her, supermodel Iman, Vittoria Ceretti, Mica Arganaraz, and more lend their voices to the movement, showcasing the many ways love can be experienced and expressed.
BE LOVE 2025 celebrates the beauty of connection with exquisitely crafted pieces designed to make every moment meaningful. Among the highlights is the BE LOVE Heart Charm, a sterling silver keepsake that can be engraved with initials, dates, or symbols, allowing for a deeply personal touch.
The ESSENCE Heart Ring offers a modern take on the classic heart shape, with its sleek design plated in 14k gold, adding a refined elegance. Completing the new pieces is the UNICEF Charm, a stunning piece featuring a heart-shaped blue stone, symbolizing Pandora’s dedication to building a brighter future, together.
Each piece is designed to be more than just an accessory—it’s a wearable expression of love, whether for yourself or a loved one.
Shot by renowned industry talents including Fabien Baron and Craig McDean, with product photography by Raymond Meir, the BE LOVE campaign is as visually stunning as it is meaningful. But beyond its star-studded visuals, it carries a deeper message: love is a force that connects, heals, and transforms.
The 2025 chapter also reinforces Pandora’s commitment to sustainability. The brand continues to craft its jewellery using 100% recycled silver and gold, aligning beauty with responsibility while offering lab-grown diamonds. Furthermore, through its partnership with UNICEF, Pandora is helping to create a brighter future for young people worldwide.
From delicate charms to stunning rings, BE LOVE 2025 is an invitation to celebrate love without limits—across friendships, relationships, and self-love journeys. Whether you’re gifting someone special or treating yourself, Pandora’s stunning new offerings are here to remind you that love, in all its forms, is worth celebrating.
Explore BE LOVE online and in Pandora stores across the Middle East.
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