YSL Beauty (Instagram) has always been synonymous with boldness, sophistication, and pushing the boundaries of beauty. Now, the iconic brand is elevating its presence in the Middle East by welcoming acclaimed singer, fashion icon, and creative powerhouse Dana Hourani (Instagram) as its new GCC Makeup Ambassador. This partnership celebrates modern femininity, fearless self-expression, and the audacious elegance that both Hourani and YSL Beauty embody.
Born in Sharjah and raised in Beirut, Dana Hourani is a creative force re-imagining modern Arabic pop. Her sound, a fusion of contemporary Western influences with Middle Eastern heritage, has captivated audiences across the region. From her debut album Ensanein to viral hits like Zuruni and Enti Ana, Hourani’s music speaks to empowerment and self-expression. Her latest single, InshAllah Kheir, was hailed as the Song of the Summer in 2023, further cementing her role as a cultural tastemaker. With a highly anticipated album on the way, Hourani continues to push creative boundaries, proving that artistry and beauty go hand in hand.
The collaboration kicks off with the “Unleash Your Inner Light” campaign, a tribute to empowerment and self-reflection set to debut during Ramadan 2025. Featuring breathtaking beauty looks curated by YSL Beauty’s Regional Makeup Artist, Iman Boutari, Hourani will showcase luminous, statement-making makeup that reflects the essence of the modern Arab woman—bold, confident, and unapologetically herself.
Commenting on her ambassadorship, Hourani shared, “YSL Beauty has been a staple in my makeup routine for years. I love it because it’s effortless yet intentional, made to bring out the confidence and strength in women. We share the same core values of empowerment. To me, beauty isn’t just about looking your best, it’s about feeling your best. It’s about embracing who you are, owning the moment, and stepping into each day with power.”
With her signature effortless glamour, Hourani will highlight some of YSL Beauty’s most sought-after products, including the Loveshine Wetshine lipstick, Lash Clash mascara, and Make Me Blush powder. These beauty essentials embody YSL Beauty’s daring approach, offering high-impact, radiant looks that enhance individuality.
Beyond the campaign, Hourani’s influence will extend to exclusive brand activations, digital content, and key regional and global beauty moments. Her presence within YSL Beauty’s universe marks an exciting shift—one that amplifies the voices of women who define beauty on their own terms.
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