Fashion Trust Arabia (FTA) is set to dazzle the world yet again with its much-anticipated 6th Edition of the FTA Prize. This year the Moroccan city of Marrakech is stealing the spotlight as the chosen host for the grand event, slated for October 2024.
The vibrant streets of Morocco’s cultural gem, Marrakech, will come alive with the glitz and glamour of the fashion world. It’s bound to be nothing short of spectacular if previous events are anything to go by.
But why Marrakech? It’s all part of the Qatar-Morocco 2024 Years of Culture event which began this February with an exhibition of Berber jewellery from the Royal Palace at the Museum of Islamic Art in Doha. This cultural coming together celebrates the deep-rooted ties between Qatar and Morocco.
FTA (Instagram), at its very essence, is a source of support for regional creative hubs. And they’re staying true to their roots. In collaboration with the Years of Culture initiative, which aims to knit nations closer together, the choice of Marrakech as the host city is testament to the bond between Qatar and Morocco. The Qatar-Morocco 2024 Year of Culture represents a commitment to fostering Arab culture and nurturing talent. By choosing Marrakech, FTA is shining a spotlight on this shared dedication.
The event promises to be a melting pot of cultures, a celebration of diversity, and a showcase of the finest regional talent. The FTA Prize 2024 promises to be an unforgettable experience, bringing together fashion enthusiasts from every corner of the globe.
So mark your calendars, Marrakech is bound to become the epicentre of regional fashion this October. Stay tuned for more updates as FTA unveils its plans for this ground breaking event.
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