While many fashion labels have created some sort of digital space, often within the Metaverse by offering NTFs or avatar outfits, collabs with games remain relatively rare. That’s why Gentle Monster (Instagram) and Overwatch 2’s (Instagram) coming together is worth paying attention to.
In celebration of OVERWATCH 2: INVASION, the two brands have teamed up to release the GENTLE TOKKI edition pack, a fusion of ‘TOKKI’ tinted sunglasses and an exclusive selection of in-game skins. Drawing inspiration from the Overwatch 2 heroine, D.Va, this is a great example of how fashion labels could gain entry to the gamer market.
The ‘TOKKI’ eyewear is a reinterpretation of D.Va’s iconic in-game headgear, flawlessly infused with the distinctive aesthetic essence that defines Gentle Monster. The ‘TOKKI’ is available in two shades, encased within a bespoke packaging that pays homage to D.Va’s transportation robot, the famed mech TOKKI. Adorned with a soft case intricately emulating the mechanics of TOKKI’s inner workings, the package resembles a veritable objet d’art. An exquisite D.Va figurine accompanies the package, crossing the borders of reality and gaming. Alongside the physical objects, exclusive redemption codes that unlock GENTLE TOKKI D.Va skins and a cache of in-game treasures are also available.
The GENTLE TOKKI skin is available for purchase for a limited period on Overwatch 2. The GENTLE TOKKI edition pack, featuring the collaboration eyewear, will be exclusively gifted to lucky winners selected through an online draw.
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