Maison Valentino, the renowned Italian fashion house, has unveiled its latest partnership with Meta, signaling a deep dive into the digital realm with the release of exclusive branded digital avatar outfits.
Valentino has long fostered a sense of individuality and seeks to build community in all its forms through its work. In recent years, digital communities have emerged as powerful platforms for these pursuits, allowing for an even wider reach. With this collaboration with Meta, Valentino can extend its exploration and connect with an even broader audience.
The first wave of Valentino pieces has been seamlessly translated into Meta’s avatar program, finding their home in the Meta Avatars Store. This move represents a step forward for Valentino in the metaverse, as they delve into the realm of digital fashion. Users will now have the opportunity to dress their avatars in stunning Valentino designs across various Meta platforms, including Instagram, Facebook, Messenger, and virtual reality experiences. Valentino joins the ranks of other brands like Balenciaga, Prada, and Thom Browne, that embarked on this journey with the Meta Avatars store last year.
Curated by the Maison, the initial drop features six distinctive looks carefully selected from Valentino’s recent collections. Participants will be able to choose from a range of captivating pieces. To kick off the offering, vibrant ensembles in Pink PP proudly introduce the Maison’s latest go-to colour into the digital world. For those seeking an iconic option, the Toile Iconographe presents an all-over pattern adorned with the Maison’s signature logo. The historic Panther print, rendered in a striking Pink PP, takes center stage on a flowing dress, while the Maison Valentino Essentials looks provide a more versatile, everyday appeal. Adding a touch of elegance to any ensemble, the newly-released Valentino Garavani Rockstud ballerinas will also be available, offering the perfect finishing touch.
Valentino continues to find novel ways to engage with culture and technology, through which it can start conversations and build communities. As fashion and the digital world converge, the House is inviting fashion enthusiasts to venture into the exciting realm of digital fashion and express themselves like never before.
For more fashion news, be sure to visit our dedicated archives.
