California’s game-changing activewear brand, Vuori (Instagram), is bringing its signature blend of performance and lifestyle apparel to the Middle East for the first time. Teaming up with the region’s premier luxury e-commerce platform, Ounass (Instagram), Vuori is launching an exclusive pop-up at Concrete (Instagram), Alserkal Avenue, until February 16.
Founded in 2015 by Joe Kudla, Vuori has redefined performance wear with a focus on versatility, sustainability, and laid-back sophistication. Inspired by the active coastal lifestyle of California, Vuori’s apparel effortlessly transitions from the gym to everyday life, embodying movement, comfort, and style. With a dedicated following across 18 countries, the brand is now bringing its signature pieces to Dubai.
Held at Alserkal Avenue’s award-winning Concrete space, the Vuori x Ounass pop-up promises more than just a shopping experience. Visitors can explore the brand’s signature collection—elevated essentials designed for modern living—while enjoying refreshments from local wellness brand Feels (Instagram). The dynamic setting merges fashion, lifestyle, and community, offering a glimpse into Vuori’s effortlessly cool aesthetic.
For those seeking premium activewear that blends technical performance with everyday style, this is the moment to experience Vuori in person. Whether you’re a fitness enthusiast, a traveler, or someone who values both comfort and aesthetics, Vuori’s collection promises to elevate your wardrobe.
Event Details
Concrete, Alserkal Avenue
Until February 13-16, 2025
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