If you’re a fashion aficionado with a penchant for the extraordinary, the name “OKHTEIN” (Instagram) should already be on your radar. And here’s the buzz: OKHTEIN is making waves with its first-ever retail experience in Dubai, and it’s not just any pop-up; it’s an avant-garde journey through the realms of art and fashion.
Running until January 31st 2024 at the Store of the Future in the iconic Mall of the Emirates, this phygital pop-up is set to redefine your retail experience. OKHTEIN’s brand ethos, “two worlds intertwined,” comes to life in a captivating exploration of contrasting narratives, materials, and elements.
Picture this: Arab traditions mingling with Western influences, nature harmonizing with technology, and organic shapes blending seamlessly with a futuristic ambiance. It’s a mesmerizing dance of dualities that transcends time and culture.
Founded by the dynamic duo of sisters Mounaz and Aya Abdelraouf, OKHTEIN is not just a fashion label; it’s an artistic expression inspired by Egyptian heritage, masterful craftsmanship, and contemporary design. “Okhtein” means “two sisters” in Arabic, and it’s a fitting name for a brand that fuses Aya’s minimalistic finesse with Mounaz’s passion for embellishments.
Their creations, spanning handbags, eyewear, small leather goods, and fine jewelry, have found favor with global icons like Beyoncé, Halle Berry, and Gigi Hadid.
The Mall of the Emirates pop-up will showcase OKHTEIN’s Power and Garden collections, as well as a curated selection of eyewear, small leather goods, and belts. But here’s the kicker: an exclusive capsule collection, created in collaboration with one of Egypt’s contemporary icons, will make its debut here.
Keep your eyes peeled for one-of-a-kind Swarovski encrusted editions of OKHTEIN’s renowned Felucca clutches, specially designed to commemorate their inaugural retail experience in Dubai and to turn heads.
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