MARLI New York (Instagram) has unveiled its latest campaign, “The Harmony of Moments,” in celebration of Ramadan, featuring the iconic LIFE collection. The campaign, which stars Nour Al Dohni and Taleedah Tamer, is a visual homage to the essence of the holy month, embracing themes of renewal, movement, and unity.
As the first light of day graces the sky, Nour Al Dohni is seen basking in the soft morning glow, embodying the spirit of new beginnings. The delicate hues of the sunrise mirror the seamless and dynamic craftsmanship of MARLI’s LIFE collection, designed to symbolize rejuvenation and the ever-evolving journey of life. The collection’s signature spinning motif reflects celestial motion – bold yet effortlessly graceful.
As the day progresses, the campaign shifts to reflect vibrancy and self-expression. The protagonists move with confidence, echoing the spirit of the LIFE collection’s kinetic design. Just as the jewellery’s fluidity mirrors the rhythm of life, MARLI’s philosophy of liberation and individuality comes to the forefront, aligning with the energy of Ramadan’s transformative journey.
As the sun sets, the campaign captures a heartfelt moment between Nour and Taleedah, symbolizing the warmth and unity that Ramadan fosters. This moment of shared reflection highlights the delicate balance between individuality and collective harmony, a theme deeply woven into MARLI’s LIFE collection. Through a stunning interplay of light, colour, and artistic expression, the campaign encapsulates the spiritual and communal essence of the holy month.
“At MARLI, we believe in honoring both individuality and the harmony of moments that bring us together,” says Maral Artinian, founder and creative director of MARLI New York. “This campaign is our tribute to the deep sense of connection and reflection that defines Ramadan.”
Since its inception, MARLI’s LIFE collection has continuously evolved, introducing exquisite new pieces that allow for endless self-expression. At the heart of the collection is the signature pendant necklace, featuring a spinning motif crafted in 18K rose gold and pavé-set diamonds, a nod to the kinetic charm of the iconic LIFE ring. The collection also includes tassel earrings, hoop-style pendants, and rings adorned with MARLI’s signature pyramid-cut gemstones, available in green agate, pink opal, and shimmering pavé diamonds.
Each creation, crafted with cutting-edge CNC technology and finished by master artisans, reflects MARLI’s commitment to modernity, movement, and timeless elegance. Whether in rose, white, or yellow gold, the pieces are designed to move effortlessly, just like life itself—a perfect representation of the season’s essence.
MARLI New York is renowned for its refined yet bold fine jewellery, championing liberated self-expression. Founded in 2014 by Maral Artinian, the brand embraces the spirit of contemporary individuality, blending elegance with modernity. Inspired by the vibrancy of New York City, MARLI’s collections transcend adornment, serving as statements of empowerment and artistic expression.
With an extensive background in fine jewelry craftsmanship, Artinian carries forward a legacy that spans three generations. Her visionary approach has given rise to distinctive collections such as Avenues, Cleo by MARLI, Tip-Top, and EMPIRE, each encapsulating her passion for artistry and individuality.
Through “The Harmony of Moments,” MARLI New York beautifully intertwines the spirit of Ramadan with its signature elegance, reinforcing the idea that even as we walk our individual paths, we remain connected by the moments that matter most.
For more stories of regional and international fashion, visit our dedicated archives.
