Farfetch, the global modern luxury hub, is unveiling a masterpiece – the Farfetch Beat 010. This limited-edition three-part vinyl drop is a dynamic collaboration with the lifestyle powerhouse 12on12, hip hop maestro Nas, and the graffiti virtuoso Futura. Their mission? To commemorate the remarkable 50th anniversary of hip hop in a coming together of creativity and artistry.
Farfetch started out as an e-commerce haven for luxury boutiques worldwide. Fast forward, and the Farfetch Marketplace is the nexus connecting customers from over 190 countries with an irresistible array of items from 50 countries. With more than 1,400 of the globe’s most sought-after brands, boutiques, and department stores, it’s a global treasure trove of luxury experiences.
12on12 represents the coming together of music and art, fusing decades of product innovation with creative prowess. 12on12 crafts immersive canvases for storytelling through the mesmerizing analogue magic of vinyl records. Guests curate their personal soundtrack of 12 songs that have ignited their souls – all pressed onto a 12″ vinyl. Through collaboration with visual artists and curators the vinyl sleeve transforms into an art piece, a testament to the shared emotions between the creators, celebrated alongside the music itself.
This inspirational collaboration, Farfetch Beat 010, is all about celebrating the monumental 50th anniversary of hip hop. It’s a love letter to the genre’s immense global influence, merging the realms of art, music, and cultural expression into an unparalleled extravaganza. Farfetch Beat 010 pays homage to the heartbeats of Mcing, Graffiti Art, and Turntablism, all through the iconic medium of vinyl records that ignited the flames of the movement.
Nas and Futura are the maestros orchestrating this vibrant collaboration. Nas, the hip hop luminary, curates an exclusive 12on12 vinyl collection housing the 12 most influential hip hop tracks of the past five decades. These aren’t just tracks; they’re the pulse of Nas’ journey and the very essence of the genre’s evolution. Then, there’s Futura, the artistic marvel who danced with the stars of graffiti during the 1970s in NYC, he provides artistic direction for Beat 010, to create a piece of history that exudes authenticity and relevance.
To showcase this exceptional collaboration, Farfetch Beat 010 will consist of three separate vinyl drops over a span of six months. The final release will culminate in an original triptych design titled “Future Look for Flash,” which will seamlessly blend the vinyl covers into one iconic piece of art. Each vinyl drop will be accompanied by the artist’s edition pieces, including a limited set of 12 prints hand-finished by Futura and co-signed by Nas. To round it all out, Futura’s distinctive style will be present in the hand-finished jacket sleeves of a limited edition of 20 vinyl records, co-signed by both artists.
“In celebration of the now 50th year of hip hop, I am excited to participate with Nas in the release of this “12 on 12”; a compilation of selected tracks from the history of this movement. The cover artwork, and handstyles, are a nod to my past and a reflection of the future,” said Futura.
Farfetch Beat 010 is more than an album; it’s a time capsule of culture, an ode to creative spirits, and a rhythmic celebration of a genre that’s transformed lives. Get ready to be swept away by the beats, the artistry, and the spirit of Farfetch Beat 010!
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