Tory Burch Launches Middle East Inspired Fragrances

Scents of home.

Tory Burch Launches Middle East Inspired Fragrances
This Is Yung

In an exciting turn of events for fragrance aficionados across the Arab world, Tory Burch (Instagram) unveils her new Essence of Dreams collection, a sequel to her first five scents, now tailored with exclusive Middle Eastern ingredients. Each of the five fragrances not only encapsulates a distinct emotion and dream but is a nod to the region’s rich olfactory heritage.


Launching exclusively in Tory Burch boutiques throughout the Middle East, and selectively in the U.S., this collection promises to bring a touch of the Arab world to its global audience. Priced at a premium $250 per bottle, the collection aligns with Tory Burch’s tradition of luxury and exclusivity. In partnership with Shiseido and world-renowned perfumers, Tory Burch ventured to source the finest ingredients and essential oils directly from the Middle East. This meticulous selection process ensures that each fragrance not only resonates with its intended emotion but also retains a signature Middle Eastern character.

Tory Burch


Atlas Oud

Reflecting the essence of adventure, Atlas Oud is rich with exotic notes of saffron, cypriol, and rose, infused with a hint of vanilla and ciste. Its inspiration drawn from the rugged Atlas Mountains, this scent is an invitation to explore the unknown.

Tory Burch

Daring Rose

Symbolizing desire, Daring Rose is a sophisticated blend of red rose and violet, deepened with the earthy tones of cashmere wood and vetiver. This fragrance is a luxurious ode to the iconic bloom, reimagined with a bold twist.

Tory Burch

Infinite Oak

Channeling wisdom, Infinite Oak features a heart of rare oakwood complemented by the freshness of mandarin and the deep, rich accents of sandalwood, vetiver, and myrrh. It’s a scent that speaks to the insightful and discerning.

Tory Burch

Enduring Leather

Embodying courage, Enduring Leather merges the warmth of leather with the crispness of ginger extract and the softness of violet. It’s a fragrance that’s both invigorating and steadfast.

Tory Burch

Luminous Musk

Capturing the essence of imagination, Luminous Musk shines with innovative layers of cypriol, jasmine, and ylang ylang, presenting a fresh take on a beloved scent element.


True to Tory Burch’s signature style, the packaging of the Essence of Dreams collection marries modern design with traditional elements. Each bottle showcases a curved glass body and a sculptural cap, accentuated with the iconic Double T logo in gold and bordered with colours that evoke the spirit of each scent.

A unique podium showcasing the new fragrances can be visited in the Dubai Mall Star Atrium until May 22.

These gorgeous, luxury fragrances can be found online through Sephora.

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