The MENA region’s fashion scene just got a serious lift as the Fashion Trust Arabia (FTA) 2024 Prize Winners are stepping into the limelight, launching their collections on Ounass, a leading premier luxury e-commerce platform. But that’s not all—these rising stars are also diving deep into sustainable fashion with an exclusive mentorship program in Dubai, in collaboration with the United Nations Environment Programme (UNEP).
Fashion Trust Arabia (Instagram) continues to be the ultimate launchpad for the region’s next big designers. This year’s winners—Yasmin Mansour, pictured above (Evening Wear – Instagram), Nadine Mos (Ready-to-Wear – Instagram), Ramla (Accessories – Instagram), and APOA (Jewelry – Instagram)—are making their mark with collections now available on Ounass. To celebrate this game-changing moment, Ounass hosted an exclusive breakfast at Ounass Maison earlier this month, where press, industry insiders, and creatives gathered to witness this milestone.
Beyond the glam, FTA is pushing for a sustainable future. The seven winning brands are participated in a groundbreaking mentorship program in Dubai, held on February 5th and 6th at Niche, ICD Brookfield Place. Spearheaded by UNEP’s West Asia Sustainable Fashion Accelerator, the program arms designers with tools to incorporate sustainability into their brands. Covering key topics like product traceability, ethical sourcing, circular design, and even AI-driven innovation, this mentorship cements FTA’s commitment to responsible fashion.
Yasmin Mansour – The Qatari designer behind her eponymous label redefines avant-garde luxury. Since 2014, her brand has pushed the boundaries of high fashion with conceptual layering and bold craftsmanship, staying true to ethical practices while shaping the future of luxury wear.
Nadine Mos – A fusion of Cairo and London influences, Nadine Mosallam’s brand merges structured tailoring with fluid silhouettes. Her Egyptian roots inspire each collection, creating a personal yet modern interpretation of femininity.
Ramla – Not just a label, Ramla is a movement. Rooted in Egyptian heritage, the brand was founded by Reem Hamad, and is dedicated to reviving traditional craftsmanship while empowering local artisans. Expect timeless, sustainably made essentials with a cultural twist.
APOA – Founded in Riyadh by Noura Abdulaziz Al Saud, Sara Naif Al Saud, and Mashael Khalid Al Saud, this architectural jewelry brand blends Saudi heritage with global influences. Each handcrafted piece is a wearable sculpture, designed in Barcelona and Riyadh and produced in Italy. APOA’s mission? To make sustainability stylish while carving out a new niche in luxury accessories.
With their collections now live on Ounass and a deeper understanding of sustainable practices, these designers are set to shake up the MENA fashion industry. This is just the beginning—expect to see their names on red carpets, in fashion-forward closets, and at the forefront of the region’s luxury movement.
Fashion is evolving, and Fashion Trust Arabia is making sure the next generation of designers isn’t just keeping up but leading the charge.
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