The Week According to YUNG

The Week According to YUNG covers football, fashion, jewellery, beauty and design moments shaping luxury culture this week.

The Week According to YUNG
This Is Yung

In The Week According to YUNG, football icons become fashion ambassadors as luxury houses reimagine jewellery, fragrance, beauty and design. Ousmane Dembélé moved from the pitch to the front row with both ZEGNA and Henry Jacques, while Mohamed Salah became the face of adidas’ celebration of Egyptian pride ahead of the FIFA World Cup 2026. In fashion, Balenciaga turned New York into a cinematic campaign directed by Celine Song, Christian Louboutin handed creative control to Jaden Smith, and Persol and Cassina united two pillars of Italian design. Beauty entered a new era of longevity science with Lancôme, while Tiffany & Co., Cartier and Dior explored colour, nature and memory through jewellery and scent. Meanwhile, Bvlgari deepened its commitment to culture at the Venice Biennale, proving that luxury today extends far beyond products. This is everything that shaped the conversation this week, according to YUNG.

Let’s get into The Week According to YUNG.