The Week According to YUNG is a sharp edit of what’s moving across fashion, beauty, culture and beyond. From heritage houses reworking their codes to new technologies shaping how we wear, experience and engage, this week unfolds through innovation, community and evolving narratives.
Let’s get into The Week According to YUNG.
Dior expands its Skin Essentials line with a new focus on daily sun care. For 2026, the House introduces two innovative essentials: the Invisible UV Fluid SPF 50+ PA++++ and the Invisible Mattifying UV Stick SPF 50 PA++++. Designed for all skin types, skin tones and lifestyles, the duo brings high-performance protection into a sensorial Dior routine. Both formulas are compatible with makeup, making them easy to integrate into daily beauty rituals without compromising finish or comfort. With this launch, Dior positions sun care not as an extra step, but as an essential part of modern skincare.
Prada’s Days of Summer 2026 campaign imagines beaches inside cities, creating impossible contrasts that feel distinctly Prada. Photographed by David Sims, the campaign stars Bella Hadid, Damson Idris, Louis Partridge and Liu Wen across surreal urban oases, where sand, skyline and silence collide. The imagery mirrors the collection’s attitude, where tailoring meets swimwear, elegance meets ease, and the familiar is reconsidered through shifting perspectives. Casual and formal codes blur, creating hybrids that reflect Prada’s instinct for contradiction. This is summer seen through a metropolitan lens, where the beach becomes less a destination and more a state of mind.
H&M celebrated its new Stella McCartney collaboration with a high-energy evening in New York, bringing together Reneé Rapp, Mark Ronson, Janelle Monáe, Lila Moss and more. Nearly 20 years after their first collaboration, the partnership returns with a sharper focus on sustainability, self-expression and collective impact. Held in Chelsea, the event blurred a fashion show and a club night, with models moving through the crowd in archival-inspired pieces crafted from certified and recycled fibres. Launched in selected regional stores and online, the collection revisits Stella McCartney’s archive while pushing the conversation around responsible fashion forward.
Guerlain introduces Aqua Allegoria Perle, its first micro-pearl eau de parfum and a new expression of water-based fragrance. Developed with MicroCaps, the formula combines highly concentrated perfume micro-pearls with an alcohol-free aqueous base enriched with skincare benefits. Available in Florabloom, Rosa Rossa and Nerolia Vetiver, the fragrances melt into skin with a soft, velvety texture while delivering the intensity of an eau de parfum. The innovation brings together scent and skincare, offering hydration, freshness and fragrance in a single step. With Aqua Allegoria Perle, Guerlain reframes perfume as both sensory ritual and skin gesture.
Alaïa’s latest campaign places Hailey Bieber at the centre of a stripped-back visual world photographed by Tyrone Lebon at Graces Mews, his London gallery. Marking the first time the space has served as a campaign setting, the imagery reflects the Maison’s enduring relationship with design, minimalism and form. Against glass furniture, clean lines and near-monochrome interiors, Bieber embodies the Alaïa woman with quiet magnetism. The collection brings together sculpted knit, jersey, leather, suede and floral textures, revealing a wardrobe built around sensuality, precision and simplicity. Through Lebon’s lens, Alaïa’s codes are distilled into movement, silhouette and presence.
Armani Beauty introduces Prisma Flash, a next-generation lip balm that brings together shine, transparent colour and deep lip care. The balm uses Prisma-light technology with flash-activated nano pearls to create instant glossy radiance in one swipe. The formula is composed of 63 percent skincare ingredients, including squalane, shea butter, jojoba and blueberry oil, offering up to 24-hour hydration. Designed for comfort, colour and shine, Prisma Flash transforms everyday lip balm into a polished beauty ritual. The result is a soft, luminous finish that feels caring while delivering a sophisticated statement.
Tashkeel presents Unfolding, the first solo exhibition by Emirati artist Moza Al Falasi, opening on May 15 at Nad Al Sheba 1 Gallery in Dubai. The exhibition marks the culmination of her participation in Tashkeel’s Critical Practice Programme, where she developed her practice through research, mentorship and production. Working across photography, sound, painting, plaster and fabric, Al Falasi explores memory, inherited grief, loss and the passing of time. Rather than reconstructing a lost home, Unfolding traces what lingers through textures, echoes and fragments. On view until June 26, the exhibition becomes an intimate architecture of feeling.
ETRO collaborates with historic British luggage house Globe-Trotter on a collection that celebrates travel as a personal, immersive experience. Merging Globe-Trotter’s craftsmanship with ETRO’s textile heritage, the trolley cases are designed as more than accessories, becoming archives of memory shaped by every destination. ETRO’s Arnica fabric takes centre stage, while a “Since 1968” patch nods to the House’s founding year and Pegasus emblem. A special edition with British artist Tabby Booth re-imagines Paisley through mythological creatures, folk motifs and natural flora. The result is luggage with personality, craft and a sense of enchanted movement.
Birkenstock introduces the Tropicana Pack, a vibrant seasonal reinterpretation of its most iconic sandals. The collection revisits the Arizona, Madrid, Gizeh, Florida and Mayari, grounding each silhouette in the brand’s signature cork-latex footbed and enduring commitment to comfort. Offered in bold patent leathers and softer velvety textures, the styles arrive in warm ochre, bright pink, curcuma and tonal leather finishes, complete with statement buckles and lightweight EVA soles. The collection channels sun-drenched ease while staying true to Birkenstock’s archival philosophy. Function, craft and colour come together in sandals designed for movement, comfort and summer energy.
Givenchy expands the Voyou family with the Voyou Bucket for Autumn-Winter 2026 pre-collection. Taking its attitude from the French slang for mischief-maker, the new silhouette brings a biker-inspired spirit into a softly structured bucket shape. A leather drawstring closure cinches the form, while smooth shiny calf leather gives the bag polish and ease. Designed with a top handle, shoulder strap and crossbody option, it offers three versatile ways to carry. Available in ivory, light pink, chocolate, black and cobalt blue, the Voyou Bucket captures Givenchy’s instinctive elegance, made for those who follow attitude over convention.
Burberry introduces Burberry Activewear, a lifestyle collection rooted in the House’s heritage of outdoor and sports clothing. Made from soft, lightweight materials with breathable details, the collection includes training tops, jogging pants, leggings, hooded jackets and gilets. Each piece is trimmed with the Burberry Check and finished with a reflective Burberry Knight, screen-printed with a gradient effect to suggest movement. The palette stays close to classic Burberry codes, with black, beige, carbon grey and Knight blue. Drawing on Thomas Burberry’s legacy of designing for active lifestyles, the collection brings heritage performance into the modern wardrobe.
adidas launches Backyard Legends, a five-minute film celebrating football ahead of the FIFA World Cup 2026. Led by Timothée Chalamet, the campaign brings together Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman in a playful story about neighbourhood legends and the joy of free play. With cameos from Ousmane Dembélé, Raphinha, Pedri and more, the film blends nostalgia, CGI, 90s street style and adidas’ “You Got This” message. As Official Match Ball provider and kit supplier to 14 federations, adidas positions the backyard as the place where pressure disappears and legends begin.
Bassel Khaiat has been announced as Dior Fragrance Ambassador for the Middle East, strengthening his relationship with the House after already representing Jonathan Anderson’s collections. The Syrian actor, known for roles in Bab El Hara, Al Ijtiah, Tango, The Writer and Al Thaman, has long captivated audiences with performances marked by intensity, sensitivity and precision. As ambassador, Khaiat embodies Dior’s codes of charisma, refinement and modern audacity. His appointment connects the creative vision of Jonathan Anderson with the pioneering spirit of Francis Kurkdjian, Dior’s Perfume Creation Director, placing one of the region’s most compelling actors within the House’s fragrance universe.
Versace unveils its La Vacanza 2026 campaign, Versace Obsessed, photographed by Steven Meisel. The campaign creates a dialogue between past and present, placing new faces alongside enduring icons of the House. Set in intimate bedroom vignettes, the images are surrounded by vintage Versace campaign tearsheets shot by Meisel between 1993 and 2004. The collection echoes this archival conversation, reimagining definitive Versace codes through denim shirting, printed silk, vivid tailoring, black leather and gold. Bold, sensual and unapologetic, Versace Obsessed celebrates the House’s image-making legacy while asserting its power in the present.
Copenhagen-based fashion label Soulland is opening its first Middle East store at Dubai Hills Mall in Summer 2026. Founded in 2002, the brand is known for balancing Scandinavian design, craftsmanship, relaxed tailoring and cultural influence. Its Dubai arrival marks a new chapter in its international expansion, introducing a design language shaped by art, music and youth culture to the region. Founder and CEO Jacob Kampp Berliner describes Dubai as a city where different cultures and ideas coexist, making it a fitting space for long-term connection. The store signals Soulland’s entry into a growing creative landscape shaped by global perspective and local nuance.
Dior re-imagines makeup removal with a new generation of OFF/ON formulas designed to do more than cleanse. L’Huile OFF/ON, Le Biphase OFF/ON and L’Eau Micellaire OFF/ON offer clinically proven efficacy while respecting the skin’s pH levels. Suitable for sensitive skin, the formulas are positioned as skincare-first essentials, revealing visibly transformed skin while removing makeup. Alongside this, Dior’s cult multi-use skincare product returns in three limited editions, dressed in vivid pink, bright coral and pastel lilac Logomania patterns. Beauty, care and couture come together in a refreshed Dior ritual.
And that was The Week According to YUNG, for more fashion news, visit our dedicated archives and follow us on Instagram.
