A Celebration of Italian Craft and Subtle Deconstruction

Tod's brings timeless style to the fore.

A Celebration of Italian Craft and Subtle Deconstruction
Mariana Baião Santos

Our Tod’s “Retro Revival” editorial isn’t your typical fashion spread. It’s a time machine, transporting us straight into the heart of the Tod’s SS24 collection. Lebanese singer and songwriter SS.HH.A.N.A. (Instagram) takes the spotlight, rocking the latest accessories with infectious energy. From iconic Di Bags to brand new must-haves, like the Tod’s T-Box, each piece screams vintage revival with a modern twist. This is a journey through a collection that celebrates the past but looks firmly to the future.

SS.HH.A.N.A. embodies the collection’s spirit perfectly. The clean lines and structured silhouettes draw inspiration from the classic lines of menswear, with unexpected pops of colour and soft, flowing fabrics adding a touch of 1990s cool. Think sharp tailoring reimagined for a modern woman – think softened blazers and deconstructed suits that exude effortless chic. Razor-sharp pleats on skirts, while unbuttoned waistcoats and back-to-front shirting hint at a nonchalant attitude.

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But “Retro Revival” isn’t just about the clothes. It’s about the complete Tod’s experience, and that includes the brand’s renowned footwear and accessories. The iconic Di Bag gets a sleek update with seamless edges and elongated proportions, while the T Timeless bags receive a luxurious refresh in embossed leather. The collection’s shoes are beautifully reimagined  classics. Ballerina flats, woven sandals, and the brand’s signature moccasins all take centre stage, each meticulously crafted with the impeccable quality that’s a hallmark of Tod’s.

The editorial’s focus on vintage revival goes beyond aesthetics. It’s a celebration of Italian heritage and craftsmanship, a cornerstone value that has long defined the brand’s commitment to excellence. Each piece, from the handbags to the shoes, is a testament to enduring quality and timeless design.

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However, “Retro Revival” offers more than just a nostalgic nod to the past. It’s a fresh and contemporary take on vintage styles, inviting fashion enthusiasts to rediscover the beauty and sophistication of a bygone era. The editorial’s retro aesthetic beautifully complements the collection’s interplay between masculine and feminine elements, creating a look that’s both powerful and effortlessly stylish.

As SS.HH.A.N.A. graces our shoot, she invites us to explore the collection further. Each piece is a celebration of heritage reimagined for the modern age. It’s a collection that’s more than meets the eye, one brimming with confidence and timeless appeal. The editorial leaves us with a lingering question: what will be next for Tod’s? One thing is certain: the world of fashion is waiting to see how the brand continues to push boundaries and redefine classic styles for the future.

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