In Les Éternels 2023 – 2024, Creative Director of his eponymous label Ilyes Ouali embarks on an instinctive evolution of shapes and forms, reflecting his deep connection with his designs and their signature curves and contours. Drawing inspiration from the treasure trove of cultural imagery in his memories, Ouali revitalizes it with a modern-day mentality, a celebration of heritage with a refreshing twist.
The heart of this collection, and at the very soul of the Silhouette Bag, lies in the profound exploration of shapes and lines. The captivating curves and swerves of human bodies, tracing the journey from North Africa to Europe alongside Ouali, ignited a spark of creativity that transformed into a gorgeous representation of pop culture.
In a captivating code-switching conversation, the Silhouette Bag seamlessly adapts archival ready-to-wear shapes, offering a clean, elegant frame accentuated by a piped contour that forms a luxurious top handle, crafted from smooth Italian leather. For this inaugural collection, dubbed Les Éternels, the bag flaunts five captivating colours, each exquisitely adorned with a metallic four dots logo cleverly transforming into Ouali’s initials.
For the shoot, the studio itself became an artful play of light as vibrant spotlights illuminated an inclusive cast, conjuring the irresistible sensuality of the 90s. Diverse skin tones, varied body shapes, and different backgrounds came together, mirroring the progressive times we live in, embracing beauty in all its forms.
The House, Ilyes Ouali is perhaps best described as an embodiment of Algerian nostalgia intertwined with the allure of the 90s. Since its inception in 2017 it has captivated audiences with its remarkable ready-to-wear creations. The label prides itself on its craftsmanship and every accessory and handbag is crafted to perfection. Each piece narrates a story of tradition meeting contemporary design.
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