Tiffany & Co. (Instagram) unfurled a new campaign that marks the radiant evolution of the iconic Tiffany Lock collection. Prepare to be spellbound as this cherished emblem of love transforms into an array of pendants, rings, earrings, and bracelets, now resplendent in a kaleidoscope of additional colourways. A celebration of timeless love finds its muse in the captivating personas of House ambassadors and luminous talents: the enchanting Nancy Ajram, the ethereal ROSÉ, the magnetic Jimin, and the entrancing Florence Pugh. Together, they weave a tale of love, legacy, and enduring connections that defy time.
Within this campaign, each ambassador dons the latest Tiffany Lock designs, each a profound testament to unbreakable bonds and the exquisite artistry that defines Tiffany & Co. “Behold the radiant evolution of the Tiffany Lock motif,” shares the effervescent Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co. “Our House ambassadors embody these new designs, creating a campaign that radiates the essence of love—a core element of our brand’s DNA since our inception in 1837.”
The lock design draws inspiration from an archival padlock from 1883, a cherished signature that has graced the House for generations. The Tiffany Lock collection stands as a testament to design brilliance and impeccable craftsmanship, an ode to the storied heritage of this legendary jeweler.
Draped in a universal appeal, this collection welcomes a new spectrum of colourways across earrings, pendants, rings, and an enchanting bracelet, all within the coveted diamond and gold ensemble. The silhouettes exude an alluring elegance, graced by the resplendence of Tiffany’s legendary diamonds. Cast in the choice of 18k white, yellow, and rose gold, each piece dazzles with full pavé diamonds, half pavé diamonds, or a stunning all-metal composition. Adding to the enchantment, Tiffany & Co. unveils the debut of a Lock bracelet, adorned in 18k white gold, bedecked with half pavé diamonds and half baguette diamonds.
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